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181 contributions to AI Marketing Insiders
When you go down a YouTube rabbit hole and come back with a banana squad
I was supposed to be doing something productive. Instead I watched Mark Kashef's video on combining Claude Code agent teams with Nano Banana and thought "I could set that up right now." as I seem to have a habit of doing! 15 minutes later, I had a working agent team generating scored image variants for a workplace mental health graphic. The screenshot below shows the critic agent's ranked output. For anyone unfamiliar, the approach comes from a Google research paper called Paper Banana. The core idea is treating image generation like a design agency: a research agent analyses reference images, a prompt architect creates narrative prompts, a generator calls the Gemini API, and a critic agent scores the results on faithfulness, readability, conciseness, and visual appeal. Then it iterates. What impressed me was the critique loop. Instead of generating one image and hoping for the best, the system produces multiple variants and ranks them against defined criteria. That is genuinely useful for someone without design skills who still needs professional-looking materials. It needs fine tuning for my specific use case, but the foundation is solid. I find with these things that if I do not set them up while I have the headspace, they never get done. So down the rabbit hole I went. Full credit to Mark Kashef for the walkthrough: https://www.youtube.com/watch?v=mGfQV4s1MgE Ryan has had Mark on his channel before so I suspect this will not be entirely unfamiliar territory. But if you have not seen agent teams used for image generation with a built-in feedback loop, it is worth 14 minutes of your time.
1 like • 1d
@Rafal Glaz 5
1 like • 24h
@Ryan Doser I think the learning from this for me is the process and setup that could be repurposed for creating other 'teams' that do stuff. So I'm going to explore what else I could set up. I like to feedback and iteration elements.
What a single day with Claude Code actually looks like
People talk about AI saving time, but it can be hard to picture what that means day to day. Here is what one day actually looked like for me. Using Claude Code through VS Code, and in between marking course assessments, I have: Built a new campaign landing page from scratch. Then created a full campaign outline with step-by-step tasks, some of which Claude can execute directly with my oversight. Restructured my Airtable CRM. Not just tidying fields. Claude suggested better ways to connect contacts, companies, enquiries, and events together, then built the formulas, rollups, and relationships to make it work. This is the kind of structural thinking that would normally need a consultant or developer. Built a full automation logging and monitoring system across my n8n workflows. Every workflow now logs success or failure to Airtable automatically, with an error catcher and a daily summary email. I went from hoping my automations were running to actually knowing. None of this was copy-paste prompting. It was collaborative. Claude suggested approaches, I pushed back or redirected, and we iterated. Some things took multiple attempts. But the volume of meaningful work completed in a single day would have taken me weeks working alone or cost thousands in consultant time. For anyone still thinking about trying Claude Code: it is not a chatbot that writes blog posts. It is a working partner that builds real systems. The more I keep using it, the better it gets.
1 like • 2d
@Rafal Glaz I think some of that is personal choice, time constraints, use cases. For me, the questions are, 1. Will it help and be better than me doing it? 2. Does it reduce friction? 3. Does it need to be the same every time, or does it benefit from judgment? That third one is where I draw the line. Often the answer is a bit of both in the same workflow, deterministic for the plumbing, AI for the thinking bits. And depending on your business, the "tasks that need creativity, different outcomes and reasoning" might not be the exception. They might be most of what you do.
2 likes • 1d
@Henry Haevernick Henry, thanks for asking. Good questions, both of them. Yes, the system supports revenue directly. I run a workplace wellbeing training org, so everything I built that day (the campaign landing page, the CRM restructure, the automation monitoring) is part of running and selling actual services. Claude Code is not a side project or experiment. It is how I operate the business day to day without hiring staff. I am not currently selling the setup as a service or coaching others on it, though that may come later. Right now the value is in what it lets me deliver as a solo founder. On combining skills, not a stupid question at all. Yes, combining skills makes sense, but think of it as orchestration rather than one mega-skill. Each skill should do one thing well. Then you can reference multiple skills in a single task or build a workflow that calls them in sequence. I didn't, however, create all my skills as once as I wanted to drill down into what was going to be most useful. So I've built mine over time. The risk with one giant combined skill is that it becomes hard to maintain and debug. Keep them modular. Let the context or the prompt bring them together when needed. Once your skills are set up in the right place, Claude Code will often pick them up automatically based on what you are working on. You do not always need to call them explicitly. But keeping them well-named and clearly scoped helps, because it is pattern-matching on relevance rather than working from a formal trigger system. So good naming and clear structure in your skill files matters. One of @Ryan Doser's videos covers this really well https://www.youtube.com/watch?v=erkzROBDEFY. It's even more helpful to see the visual structure of this. I am still experimenting with this daily. Testing different skill combinations, orchestration approaches, and edge cases to understand both the limitations and the benefits I have not come across yet. I still can't help feel it's early days and I think there are many more surprises to come as we keep using it.
Why AI Search is Overrated (New In Person Podcast Interview)
My latest in person podcast interview was a fun one! I had a blast being a guest on the Iowa Business Podcast where I break down: - Why AI search is overrated for most small businesses - Owned vs rented distribution - Why trust signals drive AI Search & LLM visibility - Video first content is the new foundation - Why packaging matters more than volume Be sure to drop a like/comment to help support their channel 🤝
1 like • 1d
That was fun @Ryan Doser. Nice seeing a different format. Go Iowa 😀
🐇 New Video - Fortune 500 Marketer Reveals His Claude Code Setup
My latest video interviews Adam Sandler, who is an AI marketing expert with Fortune 500 experience. Adam breaks down how he taught himself Claude Code with no technical background, and how he built an AI-powered CMO agent for competitor research, content creation, and other marketing tasks. Adam also screen shares his Claude Code setup in this video. Be sure to like/comment/share if you found this helpful 🤝
1 like • 2d
@Ryan Doser The tea is great, I'll tell you about the video later 😉
2 likes • 2d
Great chat again @Ryan Doser A few things that resonated: The efficiency argument is undersold. The discussion about the copy-paste walled garden nails it. Before Claude Code, I spent half my working day moving text between just about everything. It felt like a repetitive strain injury for my brain. That friction disappears when your AI can read and write files directly. The real shift though is what Adam describes as building a process rather than getting an output. Each session builds on the last. You're creating something persistent and transferable, not starting from scratch every time. His advice about starting small with research prompts and levelling up one session at a time is good. You don't need a full CMO orchestrator on day one. You need one useful workflow that saves you 20 minutes, then another, then another. One thing I'd add that Adam touches on but doesn't fully explore. The context management discipline he describes, being surgical about what's in your session, is a skill in itself. It's not technical. It's about knowing your own work well enough to direct the AI effectively. That's a real business skill.
HELLO
what is up everyone? I am very glad to have you guys to listen too... Awesome community! I have some apps AI generated i talk about at some point, they are still being tested by myself. It has been 25 years since i have worked in computer tech., so i'm trying to crash course myself.... lol... Thanks everyone i look forward to communicating with pros! Sincerely, Jason W Clark
0 likes • 2d
Welcome @Jason Clark. Coming back to tech after 25 years is a big leap, but you've picked a good time and a good community for it. The Classroom is a great place to start if you haven't explored it yet. What kind of apps are you building?
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Catherine Eadie
5
17points to level up
@catherine-eadie-9569
Passionate about human-first marketing, ethical AI, and making a real difference. Always learning, always sharing.

Active 2h ago
Joined Jul 27, 2025
Edinburgh
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