There are a lot of ways to win. The trick is not trying all of them at once.
Pick one. Go deep. Get good. Then scale it.
Common paths people use:
- Cold email
- Cold calling
- Partner intros
- Content that drives inbound
- Short looms to targeted prospects
- Local events or niche meetups
- Paid ads
- Cold DM’s
Here is my take. Most people spread themselves too thin. A little bit of everything. Not great at anything. You are better off choosing one channel and committing for 90 days.
Build the list. Write the scripts. Track the numbers. Improve every week.
How are you currently landing clients and what do you think you can be better at?