Why Follow Ups Matter More Than The First Call
The first touch gets attention… but the follow up gets the appointment. People are busy. They forget. They get cold feet. If you only wait for them to call back, you’re letting warm money cool off. A simple follow up system turns “interested” into “booked' that’s the whole game. What works isn’t complicated. Remind them why it’s worth it. Make it effortless to say yes or to pick a new time. Think short messages, helpful tone, and one-tap actions. Example flow you can copy today: - Hey {Name}, quick recap of what we’ll cover and what time works best for you? - Add a 10-15 word testimonial and add a open ended question. - “Still want help with {problem}. Happy to hold a spot for you. Want morning or afternoon.” At the end of the day, follow ups are respect. You’re helping them do the thing they already asked for. Are you currently running following up in your system. If yes, what does your cadence look like