There are a lot of ways to win. The trick is not trying all of them at once. Pick one. Go deep. Get good. Then scale it. Common paths people use: - Cold email - Cold calling - Partner intros - Content that drives inbound - Short looms to targeted prospects - Local events or niche meetups - Paid ads - Cold DM’s Here is my take. Most people spread themselves too thin. A little bit of everything. Not great at anything. You are better off choosing one channel and committing for 90 days. Build the list. Write the scripts. Track the numbers. Improve every week. How are you currently landing clients and what do you think you can be better at?

The first touch gets attention… but the follow up gets the appointment. People are busy. They forget. They get cold feet. If you only wait for them to call back, you’re letting warm money cool off. A simple follow up system turns “interested” into “booked' that’s the whole game. What works isn’t complicated. Remind them why it’s worth it. Make it effortless to say yes or to pick a new time. Think short messages, helpful tone, and one-tap actions. Example flow you can copy today: - Hey {Name}, quick recap of what we’ll cover and what time works best for you? - Add a 10-15 word testimonial and add a open ended question. - “Still want help with {problem}. Happy to hold a spot for you. Want morning or afternoon.” At the end of the day, follow ups are respect. You’re helping them do the thing they already asked for. Are you currently running following up in your system. If yes, what does your cadence look like

It’s very simple This goes for you and your clients You want to follow a specific cadence when it comes to your appointment reminder system. Create a reminder 24 hours before the appointment with a testimonial or review of the service through SMS and Email. Same thing goes for 1 hour reminder and 10 minute reminder. Giving them a testimonial and review is keeping them in the loop as to why others choose you/their service and builds trust. If they begin to cancel or reschedule you can now have AI handle that and get the back on the calendar. As well as create a no show / Canceled reminder automation. How is your show rate so far ⬇️?

One thing to remember is that you control the meeting.The way they respond and react is based on how you are carrying the conversation. You want to get ahead of any questions and pre-handle objections before they arise. Make sure to set the tone early on and set expectations of the call so they have a great understanding of the meeting You want to open up with something along the lines of “This meeting is to figure out where you currently are at now and where you’re looking to go in order for me to get a better understanding of how we can help. So I will be asking questions throughout the meeting Simply by setting the tone, you are now informing them of what they can expect throughout out the meeting and why you are asking them questions. Remember your job is to find out if this makes sense for them to do. What main objections are you currently getting in your meetings.

Quick reflection time. When it comes to your path on this past month, what felt new, what stretched you, and what actually moved the needle. This is the time of improvement and to finish the year off strong. Share these four in the comments: 1. New things I learned: 2. Where I struggled: 3. One win I’m proud of: 4. Main takeaways and improvements for the new month Copy this template and fill it in down in the comments ⬇️