How to get Claude to know your brand, use your logo, and write in your voice for every piece of content you create. This session covers the exact five-step process for setting up Claude as a fully branded marketing assistant — so your proposals, captions, and emails are on-brand without explaining your business every time. Fill your business gaps with the End State Audit: https://www.scelta.ca/ai-for-contractors/audit Resources mentioned in this video: - Go Full Page (free Chrome extension for full-page screenshots) https://chromewebstore.google.com/detail/fdpohaocaechififmbbbbbknoalclacl?utm_source=item-share-cb - How to Win Friends and Influence People in the Digital Age https://www.amazon.ca/How-Friends-Influence-People-Digital/dp/1451612591 (Just ask Claude to research and create a skill based off this book) - Sell Like Crazy by Sabri Suby https://www.amazon.ca/SELL-LIKE-CRAZY-Customers-Possibly-ebook/dp/B07N7GRHNK - Free PNG background remover from adobe https://www.adobe.com/express/feature/image/remove-background Follow Scelta: Instagram: https://www.instagram.com/scelta.ca/ LinkedIn: https://www.linkedin.com/company/scelta-ca/

Thank you to everyone who came out to session 1 of the In-Person AI for Contractors event this afternoon. You're all incredible for taking time out of a work day to dive into AI. Just by being here, you're ahead of the game. I've uploaded the full recording to YouTube for anyone who wants to revisit it, or watch it if you couldn't make it. We covered the first starting point for any contractor to begin using AI - how to create a project in Claude and Chat GPT. Photos are here for you too. Excited for where we're all headed together into the future of construction.

https://www.youtube.com/watch?v=2qi2nQC8gpg 🔥 See you next Tuesday in person at the new Scelta office. Two sessions (12pm and 7pm), food, espresso, and a room full of contractors getting their AI setups dialled in together. 🔥 Week 7 we built construction estimates inside Claude Cowork: 8 plug-and-play estimate templates covering different jobs and trades, and the folder structure that turns Claude into a working estimator. ESTIMATING TEMPLATES FOLDER https://drive.google.com/drive/folders/1g5xUnSOMJJ92uN_CrpHxDTCQs2Mt7szQ?usp=sharing

🎉 WEEKLY COMMUNITY WINS 🎉 💪 Curtis: Currently building an app through Anthropic's courses. He also used Perplexity to cross-check a basement renovation estimate and it matched his pricing almost exactly, pulling region-specific square footage and linear footage rates. 💪 Gina: Built custom GPTs on ChatGPT that her office staff uses daily for warranty document interpretation (500+ pages of Tarion rules), marketing, financials, and sales team training. She's also doing image generation for marketing and exploring a website feature where clients could swap colours on standard home models (red door, different siding, etc.). 💪 Josh: Using a double-screen workflow where he talks to ChatGPT in plain language about what he wants, has it generate a detailed prompt, then copies that prompt into Claude to build the actual app. Using one AI to write prompts for the other. 🙇‍♂️ THE WORK 🙇‍♂️ Tonight we built two things from scratch inside Claude: 1. A branded proposal that reuses your existing template, applies your logo and colours, and sends itself through email, all from one chat. 2. A company health dashboard that pulls your data from QuickBooks, Google Sheets, or your CRM and turns it into a visual command centre in about 10 minutes. Prompts and Skills to copy and paste are attached in a zip file. They are .txt files that you can upload to Claude or Chat GPT one at a time. 🔥 See you next Tuesday and don't forget to vote for our in person meeting date in two weeks. 🔥

https://www.youtube.com/watch?v=pqPeDAIn7uY 🔥 See you next Tuesday and and for some of you see you in person tomorrow at the Serbian Centre for the AI in Construction Seminar! 🔥 Week 6 walked through the difference between Claude in a browser and Claude Cowork the desktop app that connects to your files, apps, and calendar and runs tasks on a schedule. Contractors on this call saw live demos of estimate generation from construction drawings, automated lead scraping, CRM building, material price monitoring, and how to find and install skills from skills.sh