I read a post from Calvin Hollywood on Skoolers link here recently that really highlights something many creators overlook when comparing social media and communities. Most people assume you need huge numbers to make money online. But the math tells a different story. 🤓 A social media account with 50,000 followers typically gets around a 1.5% engagement rate. That’s roughly 750 likes or comments on a good post. Now compare that to a community. A community with just 500 members can generate that same level of daily activity through posts, comments, and conversations. And the interactions are usually much deeper. Even a community of 200 members generating 200 daily activities can rival the engagement of a 10,000-follower social media account. Which means you don’t have to become an influencer. You need to build relationships. Communities also tend to convert far better when it comes to offers. On social media, a large audience might produce a small number of sales. Inside a community, trust is already built, which often leads to significantly higher conversions. This is why I’m such a big believer in showing up inside communities instead of spending hours doom scrolling on social media. Are you contributing, posting, and building relationships where conversations are actually happening? And good news… Calvin will also be speaking at our Built to Be Seen Summit on March 30, 31 and April 1. 👉 JOIN HERE Curious to hear your thoughts. Where are you investing more of your time right now? Growing on social media? Or showing up in communities?

It's a new year. I'm getting all my tax filing together and I like to review all of the tech + tools I invested in my life and business in 2025. That means going through subscriptions. Checking renewal dates. There are always a few I miss and then kick myself for letting another year go by paying $250 or $199 there. What about you? What are you must tech + tools to get you through the week? What are the ones you are dropping in 2026 and why? I'll share mine in the comments.

Everyone has a different moment when they drop into deep build mode… when are you most likely wiring up automations, prompts, or systems? Pick the one that sounds most like you 👇 🌅 The Early-Bird Builder Coffee in hand, brain fresh, automations before the world wakes up. ☀️ The Midday Systemizer Somewhere between calls and client work… you sneak in a build sprint. 🌙 The Midnight Architect The house is quiet, ideas are flowing, and suddenly it's way past bedtime. 🛠️ The Weekend Tinkerer Longer blocks of time, less noise, perfect for experimenting and building. Curious if automation energy follows a pattern in our community… drop a comment if you have a ritual or favourite time for building.

I am really curious to know - how are you all feeling about custom GPTs? AI has changed a lot since they first came out and I'm wondering if it's time to retire the trainings I have around building them. Would love to know how many of you use them and still find them valuable!

I especially do this when I use the mic to input my requests. I find it hilarious when it expresses gratitude for my politeness. Raise your hand if you're saying please and thank-you to AI?