Tutorial: Set Up Custom Claude Skills in <15 Minutes (No Coding Required) If you aren't leveraging Claude Skills yet, you are seriously missing out on some major productivity gains. A lot of people avoid this feature because it looks intimidating or technical. But I promise you, it is actually stupid simple to set up. Here is the step-by-step guide to building your own AI agent skills (even if you're non-technical): *** ### The Setup **1.** Go to your **Settings > Capabilities > Skills** and make sure "Claude Skills" are enabled. **2.** In that same menu, toggle on the **"Skill-Creator"** skill. *(Think of this as the "Meta-Skill", it is the tool you use to have Claude build other tools for you).* ### Creating The Skill **3.** Open a fresh chat window. Ask Claude to use the **"Skill-Creator"** skill to help you build something new. **4.** Describe exactly what you want. Be specific about the output you need. *(Pro Tip: You can even ask Claude to turn an existing Project you are working on into a standalone skill!)* **5.** Claude might ask a few clarifying questions. Once it understands, it will generate a **Skill File** and a **Read-Me document** for you. ### Installing & Testing **6.** Read the Read-Me (it tells you how it works) and **download the Skill File** it created. **7.** Head back to **Settings > Capabilities > Skills > Upload Skills**. Select the file you just downloaded. Once uploaded, make sure the toggle is **ON** so it is live. **8.** Test it out! Open a new chat and ask Claude to use your new skill by name. ### Refining **9.** If the output isn't perfect yet, go back to the chat where you created the skill. Tell Claude what needs to change. *(Note: If you make edits, you will need to upload the new version of the file in Settings and turn the old one off).* *** ### Final Advice Start with something simple, something you do every single day. Don't overcomplicate it; you will figure out the advanced stuff as you go! What is the first skill you are going to build?

How to Optimize Your Google Business Profile (GBP) to Rank Higher in the Map Pack If you want to move up 3–5 spots in the Map Pack, this is one of the most reliable plays I’ve seen work across industries. Let us know your tips that work for GBP and google Maps ! --- The Core Concept (Most People Miss This) Your Google Business Profile should NOT link to your homepage unless your homepage is laser-focused on the same city as your GBP. Instead: - Build a dedicated landing page for the exact city your GBP is registered in - Link your GBP to that city page, not your homepage > If your GBP says Dallas your connected page better be about Dallas— not DFW, not “North Texas.” This creates location relevance + entity consistency, which Google heavily rewards. --- What Your City-Specific GBP Landing Page Needs This page is a ranking asset, not a throwaway service page. 1. Page Title (Critical) Use this exact format: [Brand Name] + [Primary GBP Category] + [City, State] Example: `Smith & Co Painting – House Painter in Plano, TX` --- #2. Semantic Keywords Throughout the Page Use natural, related terms in: - H1 - H2s - Body content Think services, modifiers, and local intent phrases. No stuffing — clarity wins. --- 3. NAP Must Match Your GBP Exactly This is non-negotiable. - Business name - Address - Phone number Even small mismatches reduce trust. --- 4. Neighborhoods You Serve (City-Only) List real neighborhoods inside that city. - Improves proximity signals - Helps long-tail rankings Avoid listing surrounding cities on this page. --- 5. Google Maps Driving Directions Embed Embed driving directions, not just a static map. This reinforces: - real-world presence - local intent - user behavior signals --- 6. Real Photos From Jobs in That City Use photos actually taken in that city: - job sites - crews - before & afters No stock images. --- 7. Local Landmarks & References Mention nearby: - landmarks - streets - venues - well-known areas

Try this on successful competitors websites to make your own version... # How to Analyze High-Converting Websites and Create Original Copy That Converts Want to create compelling website copy without starting from scratch? Here's how to ethically "reverse-engineer" what's working in your niche and make it your own. ## Step 1: Find Your Model Identify a successful website in your niche that's clearly converting well. Don't just pick the biggest—pick one that resonates with your target audience. ## Step 2: Extract the Structure (Not the Content) Use Manus to analyze the website's framework: ``` "Extract the messaging architecture from this URL, focusing on: - Headline hierarchy and patterns - CTA placement and language - Offer structure and framing - Proof elements positioning - Page flow and sequence - Persuasion techniques used Do NOT copy actual sentences - just the structural elements." ``` ## Step 3: Create Your Blueprint Export the structural analysis into a document. This is your "conversion blueprint" - not content to copy, but a framework to learn from. ## Step 4: Add Your Context Upload the blueprint to your Claude project along with: - Your business model - Your unique value proposition - Your offer stack - Your brand voice guidelines - Your target audience details ## Step 5: Generate Original Copy Prompt Claude with: ``` "Using the structural patterns from this blueprint, create original copy for my website. Maintain the persuasive flow while: - Incorporating my brand voice - Highlighting my unique value proposition - Addressing my specific audience's pain points - Creating completely original content (no copying)" ``` ## Why This Works Better Than Copying ✅ **Legal**: You're learning from structure, not infringing copyright ✅ **Authentic**: Your brand voice shines through ✅ **Effective**: Proven conversion patterns + your unique angle ✅ **Sustainable**: Builds your copywriting skills for the future ## Pro Tips - Analyze 3-5 competitors, not just one