Optimize your Google Business Profile - Maps
How to Optimize Your Google Business Profile (GBP) to Rank Higher in the Map Pack If you want to move up 3–5 spots in the Map Pack, this is one of the most reliable plays I’ve seen work across industries. Let us know your tips that work for GBP and google Maps ! --- The Core Concept (Most People Miss This) Your Google Business Profile should NOT link to your homepage unless your homepage is laser-focused on the same city as your GBP. Instead: - Build a dedicated landing page for the exact city your GBP is registered in - Link your GBP to that city page, not your homepage > If your GBP says Dallas your connected page better be about Dallas— not DFW, not “North Texas.” This creates location relevance + entity consistency, which Google heavily rewards. --- What Your City-Specific GBP Landing Page Needs This page is a ranking asset, not a throwaway service page. 1. Page Title (Critical) Use this exact format: [Brand Name] + [Primary GBP Category] + [City, State] Example: `Smith & Co Painting – House Painter in Plano, TX` --- #2. Semantic Keywords Throughout the Page Use natural, related terms in: - H1 - H2s - Body content Think services, modifiers, and local intent phrases. No stuffing — clarity wins. --- 3. NAP Must Match Your GBP Exactly This is non-negotiable. - Business name - Address - Phone number Even small mismatches reduce trust. --- 4. Neighborhoods You Serve (City-Only) List real neighborhoods inside that city. - Improves proximity signals - Helps long-tail rankings Avoid listing surrounding cities on this page. --- 5. Google Maps Driving Directions Embed Embed driving directions, not just a static map. This reinforces: - real-world presence - local intent - user behavior signals --- 6. Real Photos From Jobs in That City Use photos actually taken in that city: - job sites - crews - before & afters No stock images. --- 7. Local Landmarks & References Mention nearby: - landmarks - streets - venues - well-known areas