A friend recently asked me how I’ve gone about naming my businesses — and whether they were overthinking the whole process.
The more I thought about it, the more I realized something --
I haven’t used one strategy.
I’ve used different types of naming for different purposes.
One name was emotional and story-driven.
One was intentionally clear and strategic.
Each sends a different signal.
So I’m breaking this into a 5-part series for AI Agencies to consider when naming a company:
1️⃣ Meaning-Driven Names
2️⃣ Clarity-Driven Names
3️⃣ SEO-Driven Names
4️⃣ Future-Proof Names
5️⃣ Taglines (The Hidden Multiplier)
If you’re building an AI agency, your name is signaling something —
And in my opinion,
because that name will likely be with you for a long time,
it might actually be worth a little “overthinking.”
Not paralysis.
Just intentional thought.
Series starts tomorrow.
Thanks to , and for inspiring this series.