Adobe announced at Adobe MAX on November 10 that Firefly is now an AI creative studio with its Creative Agent built in. You describe the job in your own words and the agent works across Adobe's tools and other AI models to do it. The headline sounds like one more image generator. What it actually adds is control over how the agent works, which is the part most of us find hardest. 1. Preferences: You set formats, colors, brand guidelines and products once, and they apply across every project. 2. Plan Mode: You review, edit and approve the agent's plan before it starts or let it run on its own. 3. Model Selector: You pick the model yourself or leave it on Auto-Select. 4. Quick Actions: Ready-made workflows such as Remove Object, Thumbnail Generator and Build Product Ad. Adobe says Edit Text, Retouch, Relight and Quick Actions are available in Firefly today. Most of the rest is in beta, and Firefly Builder, which turns a plain-language idea into a website or app prototype, is on a waitlist. For a small business doing its own marketing, the preferences matter more than the models. A bakery could set its colors and logo once, let Build Product Ad make the first draft and still check it before anything goes out. Source, https://news.adobe.com/news/2026/11/adobe-firefly-expands