Your Setters Aren't The Problem (But You Keep Hiring More)

You're burning thousands of dollars hiring setters when your real problem is somewhere else entirely.

Let me explain - Your normal thought process when conversion drops (like most other agencies) is that you need more setters. But the fact is that adding more people to a broken process just creates more chaos.

Most agencies with 10 setters get worse results than agencies with 3. Why? Because they're scaling the wrong thing.

The real bottleneck is usually one of these:

Lead Quality: Your setters are calling garbage leads. More setters calling garbage = more garbage.
Script/Training: Your process is broken. More people following a broken process = more broken results.
Follow-up: Your setters make the appointment but have no systematic follow-up. More appointments without follow-up = more no-shows.
Handoff Process: Your setters book appointments but the handoff to closers sucks. More appointments with bad handoffs = more wasted opportunities.

Most agencies never audit this. They just hire more setters and wonder why results get worse.

The simple test: If you doubled your setters tomorrow, would your results double?

If not, you have a process problem, not a people problem.

Before you hire your next setter, figure out which of these four is your real constraint.

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