Hey Agency World fam 👋 Your setters are crushing it, calendars are packed, but your closers are sitting on calls with prospects who've gone from "when do we start?" to "let me think about it" in 24-48 hours. Here's the brutal truth: You're bleeding money in the handoff between setters and closers. Not because your offer sucks or your closers can't close. You're losing deals in those critical hours between "yes, I'll take the call" and actually getting on the phone. - That Critical Handoff Moment Prospect gets off the call with your setter excited, says yes to the meeting. Then... crickets. Maybe they get a generic calendar invite. Maybe nothing until 30 minutes before the call. In that dead space, excitement fades (half-life of about 4 hours), doubt creeps in, and life happens. By the time they hop on that closer call, they're not the same person who said yes. - The 3-Touch Sequence That Changes Everything Touch 1: Immediate Confirmation (Within 5 minutes) "Just locked in your strategy session for Thursday at 2pm. Based on what you shared with [setter's name], I'm already thinking about 2-3 specific approaches that could work for your situation." Touch 2: Value-Add Check-in (24 hours before) "Quick thought before we chat tomorrow - remembered you mentioned struggling with [specific issue]. Just wrapped up something similar with another client, and there's one thing that made all the difference..." Touch 3: Momentum Builder (2 hours before) "Looking forward to our call in 2 hours. I've got some ideas mapped out based on your [specific situation]. This should be good." - Why Timing Beats Talent Every Single Time The best closer in the world can't resurrect a dead prospect. But an average closer can crush it with a prospect who's still warm. - The math: -- Prospect books call at 90% excitement -- 24 hours later with no touch: 40% excitement -- 48 hours later: 20% excitement -- By closer call: 10% excitement Now your closer spends the first 15 minutes just getting them back to where they were when they booked. That's not selling, that's resurrection.

You're not hiring people (not really), what you’re doing is hiring processes wrapped in people. Here's what I mean: that "rockstar setter" you just hired? They're only as good as the system you put them in. I've seen amazing setters fail miserably because they walked into chaos. No clear process, no proper handoffs, no systematic follow-up. I've also seen average setters crush it because they had bulletproof systems supporting them. The difference? One agency hired talent and hoped for the best. The other hired systems and got predictable results. Before you hire your next setter, ask yourself: Do you have a clear process for lead qualification? Do you have systematic handoffs between setters and closers? Do you have follow-up sequences that don't depend on memory? Do you have performance tracking that shows exactly where things break? If you answered no to any of these, you're not ready to hire another setter. You're ready to build systems. Great setters in bad systems = wasted money. Average setters in great systems = predictable results. The agencies that scale aren't the ones with the most setters, they're the ones with the best systems.

This might not apply to everyone, but... You need to stop drowning in 150+ applications Was chatting with a recruiter yesterday who'd been pulling her hair out over hiring cold callers. Getting about 150 applications per role. She said she’d spent most of her time going back-and-forth scheduling and that led nowhere. You know the drill: candidates ghost after booking calls, no-shows are through the roof, and when they do show up, half of them can't handle a simple "I'm not interested" objection. So I suggested something I think everyone here needs, something that handles the messy stuff upfront: - Quick screening form that asks the real questions - "What's your opener when someone says they're not interested?" and "Sell me this pen" - Auto-scores based on whether they actually probe before pitching vs just word-vomiting features - Top scorers get prompted for a 2-minute video walking through their cold call process - Only the ones who show real grit and process thinking hit her calendar She went from reviewing 150 random applications to 12-15 who actually know what they're doing. Her close rate on offers jumped because she stopped wasting time on people who fold after the first "no." Anyone else tired of interviewing people who've clearly never made a cold call in their life?

You're burning thousands of dollars hiring setters when your real problem is somewhere else entirely. Let me explain - Your normal thought process when conversion drops (like most other agencies) is that you need more setters. But the fact is that adding more people to a broken process just creates more chaos. Most agencies with 10 setters get worse results than agencies with 3. Why? Because they're scaling the wrong thing. The real bottleneck is usually one of these: - Lead Quality: Your setters are calling garbage leads. More setters calling garbage = more garbage. - Script/Training: Your process is broken. More people following a broken process = more broken results. - Follow-up: Your setters make the appointment but have no systematic follow-up. More appointments without follow-up = more no-shows. - Handoff Process: Your setters book appointments but the handoff to closers sucks. More appointments with bad handoffs = more wasted opportunities. Most agencies never audit this. They just hire more setters and wonder why results get worse. The simple test: If you doubled your setters tomorrow, would your results double? If not, you have a process problem, not a people problem. Before you hire your next setter, figure out which of these four is your real constraint.

Been automating B2B outreach for 3 years. Just helped an agency owner replace 3 underperforming setters with one automated system that books 40+ qualified appointments per month. Testing something - looking for 2 agency owners who are struggling to find reliable appointment setters or constantly training new ones. I'll build you a complete cold email automation system for free in exchange for a case study. Only requirement: you need to have a proven offer and know your ideal client profile. Who's tired of the setter revolving door?