Why my clients pre-pay $187k without a sales call.
We just wrapped up our Year-End promo. $187k in deposits vs. $72k on Black Friday.
The secret isn't a better sales script. It's removing the friction. (This is why I LOVE PPL)
We treat our agency like a vending machine: You put money in, you get leads out.
No retainers. No "let's hop on a call to discuss billing." No explaining to them what’s happening in the ad accounts.
Because we have a self-serve portal, clients just log in, deposit money, and choose the leads they want. They don't care about the backend—they just want the inventory.
This makes our life easy:
  1. We get paid upfront (Cash Float).
  2. We remove the sales team (Scale).
  3. We remove the reporting (Freedom).
It’s honestly the only way to scale to $1M/mo without losing your mind.
Simple is best. PPL is best. Now, back to vacation. ✌️
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4 comments
Drew Carrell
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Why my clients pre-pay $187k without a sales call.