We just wrapped up our Year-End promo. $187k in deposits vs. $72k on Black Friday. The secret isn't a better sales script. It's removing the friction. (This is why I LOVE PPL) We treat our agency like a vending machine: You put money in, you get leads out. No retainers. No "let's hop on a call to discuss billing." No explaining to them what’s happening in the ad accounts. Because we have a self-serve portal, clients just log in, deposit money, and choose the leads they want. They don't care about the backend—they just want the inventory. This makes our life easy: 1. We get paid upfront (Cash Float). 2. We remove the sales team (Scale). 3. We remove the reporting (Freedom). It’s honestly the only way to scale to $1M/mo without losing your mind. Simple is best. PPL is best. Now, back to vacation. ✌️