At our peak we had about 450 clients and a client-facing team of 3. The whole company was around 16 people. People hear that and assume we had genius account managers. We had good ones, but that's not why it worked. It worked cuz there was almost nothing to manage. No monthly report to build. No strategy call to sit through. No retainer to justify every 30 days. Clients put money in a wallet, leads showed up, and if a lead was truly bad they returned it under a clear policy. About 15% come back and that's just part of the math. When a retainer agency starts feeling stretched, the first move is usually hiring another account manager. Sometimes that's right. But a lot of the time the work is coming from the offer, not the clients. Every custom thing you promise on the sales call is a meeting somebody has to run later. I'm not saying burn your retainers. Kyle's old agency ran about 20 clients with the same headcount we had for 450, and he sold it. It just had a different ceiling. What's the one deliverable you promise every client that eats the most of your team's week?

I'm wanting to add cold email as an acqusition to get more customers into my agency. My business's ICP is SMB contractors and home service businesses. I have seen tons of videos about people selling high ticket products through cold email to bigger businesses, doing more then 1M/Year, but does it work for SMB's as well?

I just started a campaign, we have spent $125 for 1 lead lol. This is like the worse i have seen in any one of the businesses i work with. I dont know if its cuz i just started campaign 3 days ago, or what kind of results yall are seing. Any help appreciated would love to network even pay for time to see whats working thx.

Early on we sponsored an investor event for $10,000 we didn't really have. We had six clients. About 90 minutes before our slot, the organizer told me the top closers in the room were going to call our leads live on stage. We had nothing ready. My partner Kyle took our daily ad budget from $500 to $50,000 from a hotel room so we'd have fresh ones. I printed the list five minutes before I walked out, circled a chunk for each closer, and stood there in my cute little plaid shirt sweating while phones rang in front of 500 people. In 30 minutes they sent five contracts. One of them, RJ Bates, got a deal signed that he sold for about $100,000. I didn't pitch anything. Nobody in that room was wondering if the leads were real anymore. Most sales calls I sit in on are the opposite. Twenty minutes of explaining why it'll work, and the prospect still has to take your word for it. What could you show a prospect live on the call instead of describing it?

Hey guys, I have a roofing client in Memphis, TN. I’ve been working with him for over a month and we’re barely getting leads recently. He says if results don’t improve he’d want a refund. If anyone has experience running ads for roofers, I’d really really appreciate if we could hop on a quick 10-15 min call and help me clarify what I could improve. It would literally save me. I’d be extremely grateful. Thank you