Tips on selling with Facebook!

Qusay Mohsen

Feb '24 (edited) • General 🌎

These are some of the notes I took from a Facebook marketing course, thought of sharing them here with you boys.

# Selling With Facebook Ads

People are not going to Facebook/Instagram to buy things! They are going on Facebook to connect with friends or family or interests they love! Start treating your ads like you are communicating with friends, i.e. would you personally stop and see the ad/ click on it (note this is oversimplified though the point is make an ad while keeping in mind that people don't use this platform like amazon)

# The 4 Elements of a Perfect Facebook Ad

VISUAL

Is the ad visually appealing and professional-looking?

RELEVANCE

Is the ad relevant to this target market? Do they care about your offering?

VALUE PROPOSITION

Are you offering enough value for the potential customer to take action?

CALL-TO-ACTION

Are you asking for what you want with a strong CTA? Try to focus on ONE call to action per ad (i.e. a SINGLE goal as to not confuse your potential customer)

# Facebook Ad Copy

Your Ad Copy should focus on the OUTCOME your buyer will obtain with your product/service

While stating your product/service FEATURES is important, your main focus should be on harnessing the powerful sales tactic of portraying the OUTCOME your product/service provides customers!

## Ad Copy should focus on the following FOUR factors:

Outcome - Play on your customers EMOTIONS! Brands who pair outcomes with human emotions will see very successful ads (i.e. solve a person's frustrations -- watch infomercials for examples of this!) People want to buy a SOLUTION to a problem they have!

2. Credibility - This can be via social clout (i.e. social media followers), testimonial videos, celebrity endorsements, total customers/sales/OUTCOMES (e.g. 300,000+ students)!

3. Features - What makes your product different/better and will ATTRACT your target market? State the facts, benefits, and sales price (you can save on wasted clicks by stating the price upfront, this depends on your market and product).

4. Relevance - Make your ad copy RELEVANT to who you are delivering your ad to. For example, I will state a common PROBLEM (picking up dog poop) my target market (interest = dogs) has that my product (hands-free scooper) is a SOLUTION to! Speak to who you are targeting, PERSONALIZATION wins (i.e. “Dog owners love this NO poo touch scooper!”)

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