Jul 4 • General 🌎
Stop Hiring Setters, Start Hiring Systems
You're not hiring people (not really), what you’re doing is hiring processes wrapped in people.
Here's what I mean: that "rockstar setter" you just hired?
They're only as good as the system you put them in.
I've seen amazing setters fail miserably because they walked into chaos. No clear process, no proper handoffs, no systematic follow-up.
I've also seen average setters crush it because they had bulletproof systems supporting them.
The difference?
One agency hired talent and hoped for the best. The other hired systems and got predictable results.
Before you hire your next setter, ask yourself:
Do you have a clear process for lead qualification?
Do you have systematic handoffs between setters and closers?
Do you have follow-up sequences that don't depend on memory?
Do you have performance tracking that shows exactly where things break?
If you answered no to any of these, you're not ready to hire another setter.
You're ready to build systems.
Great setters in bad systems = wasted money.
Average setters in great systems = predictable results.
The agencies that scale aren't the ones with the most setters, they're the ones with the best systems.
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Stop Hiring Setters, Start Hiring Systems
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