"Quick win" initiative led to client roi in less than a week!

Aye y’all I just want to share an insight that honestly I already understood. But it wasn’t until this client win that it actually clicked! I recently on-boarded a client and one of my initiatives and commitments to them is to acquire a “quick win” as fast as possible (within the first week). Due to the fact that businesses come to me at different stages of scale my job then is to determine where in their biz a quick win can be generated with the least amount of effort. This is to reinforce the decision they made to work with me. It’s a great way to start the working relationship.

If you look at amazon they provide the same stimuli with prime shipping. They’ve figure out how to provide a turn around time of sometimes less than 24 hours to receive an order. This is crazy to me! Im striving to do the same, Tbh it ain’t always easy.

In some cases no matter what you do because of where the biz is at there’s next to no opportunity to provide an ROI in the first week. But because we perform an end to end diagnosis of their biz directly after cash is collected we can get a solid gage as to what can be done to generate a significant win. So there’s some context for you…

When this client onboarded I acknowledged based on their diagnosis that they had a FB group. I immediately saw that as the most leveraged opportunity to generate a win. I scripted a free resource CTA for them and had them post it immediately. Within a few days the CTA generated 35+ comments (people raising their hands) and a handful of booked calls. Just like that in less than a week working together they closed a deal and generated 6k in revenue. Their FB group isn’t crazy big BUT it’s an audience that they own. Very much like this skool group.. I’m making sure a few more deals cross the line in the next few days!

What I learned is that owning your audience whether a private group or email list is one of the highest leveraged assets you could have. Look at it this way, an owned audience is essentially a backyard pond. First you cast your line in the open ocean (ads, outreach, content, etc..), then you catch a fish (ideal client avatar) then you place them into your backyard pond. Over time & before you know it you own a pond full of fish that are eager to eat up what ever you feed them. The bait/food can be seen as free resources, trainings, insights, etc.. things of value. You then simply throw the bait and catch the ones who bite.

You’ll notice that the same people will bite on multiple free value CTAs. But eventually one of the resources will send them over the edge. It’ll be exactly what they needed to consume for them be ready to work with you.

This might be common knowledge for some but I’ve found it’s the obvious strategies that you sometimes look past due to info overload or complexities. So here’s a friendly reminder lol!

Moral of the story, look for the most leveraged opportunity to generate an ROI or quick win within the first few days of on-boarding. And 2, build a backyard pond of your own and feed them daily the results will be 10 fold. Why do you think this group was made ;)

Hope this was of value for someone.

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