8d • General 🌎
Quick observation from working with agencies lately.
AI tools don’t “rank websites” the way Google does.
They pull answers from places that are:
- Very clear
- Very specific
- Easy to trust
What usually gets picked up by AI:
- Pages that answer one question really well
- Brands mentioned naturally across multiple sites.
- Content that shows real expertise, not fluff.
What almost never works:
- Generic blog posts
- Thin service pages
- Old SEO tricks with no real signal
If you build content that is easy for humans and easy for machines, you win twice.
Curious to see how this changes agency offers over the next year.
If you want, I can share what types of pages AI tools reference the most right now.
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Quick observation from working with agencies lately.
Leaderboard (30-day)
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