One mistake I see many agencies make.
They sell SEO as a one time fix.
SEO is not a switch. It’s a system.
Clients get frustrated when:
  • Nothing happens for months
  • They don’t see new pages
  • They don’t feel movement
Agencies that keep clients longer usually do one thing well.
They show steady output.
  • New content.
  • New pages.
  • New signals.
Clients stay when they feel things are moving, even before rankings jump.
If you focus on momentum, retention becomes much easier.
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Pol Latorre
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One mistake I see many agencies make.