Good Morning, im taking on this deck building client. And always want to start off with a reactivation campaign. But im just curious on what type of offer or sequence you would reccomend for this type of service and offer. Usually like i had a tennis coach i could offer a free class again and discount, dentist a $20 cleaning, ortho $20 x. Idk, but for this im not sure what would work. Maybe a free quote to like all the non buyers (even thats not a good offer)? Or whats something i could send to even buyers that would get me more business. If anyone has had good success with a reactivation campaign with these niches, any sauce is appreciated thanks!

Hi guys for carousel ads, do you suggest leaving them on all the time and swapping out the inventory or duplicate ad and add the new inventory. My guess wasgoing to be just swap not sure if that affects learning stage. (i have no idea what that even means, im just a "bro" media buyer, and results are good so far lol just need to understand whats better practice)

Im struggling with b2b ads right now, on lead forms. I decided i would test alot of offers and creative angles right now to see what works. To sample my initial data would anyone reccomend doing engagement ads first, get conversations going like that for cheaper then moving to lead forms? or just a waste of time? thx

I read somewhere this might mean that the ad is good but the audience is overtargeted. So maybe change the audience?

Got stumped today on a call because i really couldn’t expertly tell the difference besides my assumption of better control. Theres now targeting on boosted posts and you choose objective. So its not really a “for views” thing anymore. My client says its been working not bad for them. How can i expertly convince people that boosting posts is stupid af lol. Can it do lead forms?