Oct '24 • General 🌎
KPI for Paid Ads
If you are looking to do paid ads for you or even for your clients, I highly recommend doing it because it has on average ROI of 3x per dollar. Meta and or Alphabet ad campaigns, you can freely choose which ads you want to do (facebook, instagram, google, youtube) you can all 4 if you have the budget.
To see results I recommend spending $50/day for IG or FB ads, and $100/day for YT and Google ads.
Here are some metric flows :
Lead Flow (beginner) :
- 5,850 Ad Impressions @ 2% CTR = 117 Ad Clicks
- 117 Ad Clicks @ 35% Conversion LP = 40 Interested Leads
- 40 Leads @ 15% ABR & 75% Appt SUR = 4 Show Ups
- 4 Appt Show Up @ 25% CR = 1 Deal per week ($10k)
Ad spent - $50-$100 per day or ± $500/week or $2000/mo
Lead Flow (Average) :
- 29,250 Ad Impressions @ 2% CTR = 585 Ad Clicks
- 585 Ad Clicks @ 35% Conversion LP = 204 Interested Leads
- 204 Leads @ 15% ABR & 75% Appt SUR = 22 Show Ups
- 22 Appt Show Up @ 33% CR = 7 Deals per week ($70k)
Ad spent - $300-$500 per day or ± $2,340/week or $10k/mo
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KPI for Paid Ads
Leaderboard (30-day)
1
+17
2
+11
3
+11
4
+6
5
+6
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