Sep '25 • General 🌎
How I figured out I'm the bottleneck (and what I did about it)
Started doing cold email and outreach last year.
I figure I’ve sent around 300k emails over 14 months.
I know, I know those are rookie numbers (couldn't resist the Wolf of Wall Street reference).
But here's where it gets messy.
I'd land some clients and then... I couldn't actually work with half of them.
Picture this: I'm trying to deliver a copy project or set up an automation system while simultaneously:
Updating my website
Setting up and structuring new cold email campaigns
Finding more leads
Replying to prospects
Jumping on sales calls
Making sure leads don't fall through the cracks
Oh, and trying to have a life
I was always at capacity.
Always behind.
Always stressed.
I started losing copy gigs not because I wasn't good at the work, but because I literally could not handle everything I was trying to accomplish at once.
That's when it hit me, I was the bottleneck in my own business.
So I started building systems.
Brought in some help for the tasks that were eating up my time but didn't require my specific skills.
I'm definitely better than I was a year ago.
My delivery is more consistent.
I'm not constantly drowning in admin work.
But honestly?
I'm figuring this out.
The systems help, but there's still this constant juggling act between growth activities and actually delivering for clients.
I'm better than 1 year ago but I still need advice.
Anyone else been stuck as the bottleneck in their own business? How'd you break free?
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How I figured out I'm the bottleneck (and what I did about it)
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