Took me a couple of months of testing cold email, but we're finally booking sales calls CONSISTENTLY (~4 to 6/day on avg). My average ticket on the starter campaign is $4.7k with a guarantee.
A big game changer has been the auto-responder, I literally just wake up & open Gmail to see calendar bookings.
Some things I've learned (don't waste months like I did):
- You NEED FULL PERSONALIZATION on copy
- Copy is almost always your issue, deliverability is an easy fix
- The US market is 3 times HARDER than EU, GCC & Oceania
- All my replies are positive, barely get negative replies (~3% prr)
- Never reveal everything in your response, keep the curiosity until the discovery call
- WARM UP LEADS with video content (w/ case studies) once they book (automated email)
- There's no social proof or even my name in the copy, you just need to articulate their pain point, show you understand their ICP (w/ AI)
- Please use an AI notetaker & turn that into a custom proposal QUICK after the calls
p.s. helps if you send them a LinkedIn connection once they book