Cut no-shows from 50% to 20% without touching a single reminder manually

something that cut no shows for us from roughly half to about 20% and i don't see people talk about it much.

the day before reminder is not doing the work. the thing that actually moves it is sending something worth reading before the call. not a calendar link. not "just confirming tomorrow."

we send a short case study the morning of, something specific to whatever problem they mentioned when they booked. took about a week to build the automation that picks the right one and sends it without us touching it.

show rate went to 80% within the first month. the calls also started better because they showed up having already thought about it.

anyone else running something similar or still doing reminders manually?

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