Aug 13 • Fulfillment Q's 🛃
b2b meta ads question
Hey i’m running b2b meta ads targeting staffing & recruiting firms for my DFY lead gen agency.
Here are my last 30 days of metrics:
- $1706.55 spent
- 41 leads, $41.62 CPL, $38.26 CPM, $5.32 CPC
- 18 intro appts booked, lead to intro call book rate: 44%, cost per booked intro: $94.81, intro show up rate: 50%
- 10 scheduled demos, 7 showed demos, cost per scheduled demo: $170.655
- 1 closed for $2000 upfront, 1 promising followup booked, 14% close rate, CPA: $1706.55
Based on your experience, what do you think is the first thing to focus on fixing? Maybe its the creatives because I’m only running static image ads like the one attached and the frequency is over 3. In terms of b2b targeting, would you recommend keeping adset broad or using detailed targeting with small biz owners and fb admins? And with a 2k/mo budget, should i keep using my current lead form or switch to landing page?
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5 comments
b2b meta ads question
Leaderboard (30-day)
1
+19
2
+18
3
+17
4
+12
5
+10
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