04/27/2026: Agency Sales w Aaron Brewer

Aaron Brewer

14d • General 🌎

Agency Sales w Aaron Brewer been uploaded in the course!

Here’s the recap of what we went over if you missed it:

🚀 Follow-Ups, Show Rates & Sales Process Optimization Recap

🌟 Wins to Kick Off

Members actively refining their sales process (follow-ups, demos, closing structure)
Improved ad performance leading to lower cost per booking
Increased awareness of bottlenecks (show rates, lead quality, follow-up gaps)

🖥️ Training / Coaching Highlights

How to properly frame a second/follow-up call depending on context
Why not every call should be closed on the first conversation
The concept of a “forced delay” when a prospect isn’t ready to buy
Fixing low show rates by improving speed-to-lead and pre-call process
Identifying that marketing quality directly impacts sales quality

🎯 Frameworks & Strategies

Forced Delay Strategy
Follow-Up Call Framing (After Objections)
4 Phases of Every Call (Even Follow-Ups)
Speed-to-Lead Rule
Appointment = Lead Mindset
Marketing Positioning Fix

🧠 Mindset Lessons

Don’t force closes when the timing isn’t right—control the process instead
Better clients come from better positioning, not better persuasion
Your biggest growth lever is often the simplest fix (calling leads fast)
“Once they’re in front of me, I can sell again—so just get them to show up”

🛠️ Group Q&A Highlights

Do you redo demos on follow-ups?
How to improve show rate (currently ~30%)?
Should you turn off underperforming ads?
Do you need a script for appointment setting?

📚 Resources Mentioned

Review your own call recordings to build scripts
Test different ad angles (scale-focused vs pain-focused)
Use immediate follow-up (calls + optional texts) after opt-in

👉 Next week: Clarity & Direction Call (Mindset + Consciousness Work) — deeper focus on thinking, decision-making, and internal alignment to scale faster.

Attend the calls if you want to get live support!

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