Welcome back to brand new year of non-stop innovation If last year was fast-paced - this year we're going to feel the ripples of innovation in every layer of our lives. We're going to see every hyped-up AI application hitting shelves and users gradually but massively. You might blink and miss it, but don't worry! because you're in the right place... This community is the place to be if: - You're curious enough to invest in learning the skills needed to ride the next decade of discovery for your business. - You saw the Internet wave and felt like you missed it. - You want to learn what your competitors are going to be scrambling to figure out months after you've started to implement. This year everything that has been invested starts to materialize in impact, the year of agentic E-commerce, of hiper-targeted product research, agent-enabled websites, on-device AI, augmented reality everywhere... and much much more. Anyone as excited as me?, What is the thing that you are looking forward the most to achieve this year around AI for your business?

Hey AEO Community! - 🎥 Here you'll find the latest "State Of AEO" call recordings. - ❓Also you'll be able to ask questions in advance! (Specially useful for people that cannot make it to the call!) So every week make sure to: 1️⃣ Check out the latest "State of AEO" call recording. 2️⃣ Send Us your questions to the next Call!

[State of AEO Call Recording] [State of AEO Slide Deck] [The AEO Semantic Entity Guide] The New Frontier: AI as Your Primary Interface Julian kicked off today's State of AEO by highlighting a pivotal shift: AI is rapidly becoming the primary interface between businesses and users. We're moving beyond simple product research; the "Year of Action" means AI agents will increasingly perform purchases and transactions on our behalf. With a surge in AI wearables from giants like OpenAI and Apple, users will soon interact with products and brands through voice prompts and visual cues, demanding businesses adapt to this AI-first reality. Understanding how AI agents interpret the world is no longer optional—it's essential for visibility and recommendation. 🤖 The Evolving Discovery Path: From Sources to Action The traditional three-step user journey has transformed: Past (Sources): Users manually sifted through sources. Near Future (Recommendations): By 2025, AI delivered product recommendations based on complex queries. Now (Action): In 2026, AI agents will perform transactions. To succeed, businesses must translate their brand, business information, and products so they are not just understood, but recommended by AI. This means optimizing for a future where your website is often the last touchpoint, not the first. Julian shared a critical insight from AEO.co's research: Google's AI mode often cites URLs that don't match its own traditional search rankings. This underscores the emergence of a new rulebook for AI visibility, where organic blue links are being pushed further down the page by AI Overviews, even for commercial queries. 🛍️ The AEO Framework: Foundation, Representation, Authority

[State of AEO Call Recording] [State of AEO Slide Deck] [The AEO Semantic Entity Guide] Julian continued this week by moving from Indexability to the second pillar of the BRAIN framework: Brand Representation. While ensuring AI can access and understand your content is foundational, truly becoming the recommended answer requires building a robust, machine-readable brand identity. The shift is from merely being seen to being recognized, understood, and trusted by AI. 1. 🤖 Branding for Machines: Facts, Not Feelings Gone are the days when branding was solely about human emotion and connection. For AI, a brand is a collection of factual, verifiable data points. Corroboration is Key: AI builds "trust" through corroboration. If a fact about your brand is consistently found across multiple, validated sources, AI gains confidence in its accuracy. The Knowledge Graph: Google's Knowledge Graph is a prime example of this. Brands gain entry and authority by demonstrating a sustained, validated presence across the internet, historically through curated sources like Wikipedia, and now through an ever-expanding web of interconnected data. Structured Data as the Language: Visual persuasion for humans is no longer enough. AI agents interpret the world through structured data (Schema markup), which is the "only way they get to understand, classify, index, retrieve, and send information back to the user." 2.🛍️ Brand Density: Your Footprint in the AI Landscape Julian introduced the concept of Brand Density—a measure of how much space your brand occupies in the digital places that matter for AI. Volume & Weight: It's not just about how many mentions you have, but also the authority and relevance (weight) of those mentions.

Let's check out what a brand is in the age of AI, how to engineer an entity and work towards the golden trophy of visibility and recognition: Notability 🏆