How's AI Adoption for SMBs going? · AEO

How's AI Adoption for SMBs going?

Widespread Digital & AI Tool Adoption
92% of SMBs (small and medium businesses) use digital tools—especially for payroll, HR, and finance—signaling that technology is now foundational for business operations.
Over half (57%) have been offered AI-powered tools, and 69% have tried some AI features, with financial management, operational efficiency, website development, and HR as the most common areas for AI use.
Impact on Purchase Decisions & Value Perception
Nearly a third of SMBs consider the inclusion of AI features when deciding what software to buy.
60% recognize tangible benefits from AI: saving time, saving money, and improved effectiveness.
However, concerns remain regarding AI’s reliability, accuracy, and the risk of overhyped expectations. Some SMBs also distrust AI or feel it’s not relevant for their business.
Framing Matters: “AI” vs. “Automation”
When surveyed, SMBs responded more favorably to “automation” than “AI,” suggesting that marketing technology as practical automation (saving time, money) is more effective than just using the AI buzzword.
Plain, benefits-focused language is recommended for entrepreneurs, especially those who may not be tech-savvy.
Future Outlook
40% anticipate notable changes from AI in their industry within 1-3 years, while half expect to use AI more extensively going forward.
Marketing Agencies: Critical AI Partners
7 out of 10 SMBs see marketing agencies as vital for delivering and supporting AI adoption.
Agencies should play an educational and consultative role—providing training, clear information, and helping customize and implement AI tools.
Transparency is essential: SMBs value agencies that disclose how AI is used in their services and ensure data privacy.
Strategic Advice for Business Owners
Clarify and communicate the real benefits of AI in practical terms (time, money, efficiency).
If selling or advocating AI tools, focus marketing on outcomes not tech jargon.
Prioritize cybersecurity with increased reliance on tech.
Agencies should be proactive in educating, simplifying, and customizing AI implementations for SMBs.