Starting with Google Ads can feel a bit overwhelming at first. So I’ve made it super simple for you. Here are 10 beginner-friendly tips to help you launch smart, avoid wasting money, and start seeing results — fast. ✅ 1. Start small Begin with one campaign and one goal — like getting more website visits or collecting leads. This keeps everything focused and easier to manage. ✅ 2. Use search campaigns first Search ads show up when people are actively looking for what you offer. They’re the best place to start before trying display or video ads. ✅ 3. Write clear, simple ad copy No fancy language. Just say what you offer, who it’s for, and what action you want them to take — like “Book your free consult.” ✅ 4. Target specific locations Only serve customers in New York? Or Los Angeles? Make sure your ads show only to people in those areas — not the whole country. ✅ 5. Add negative keywords These block your ad from showing up in the wrong searches. Example: if you don’t offer free services, add “free” as a negative keyword. ✅ 6. Set a daily budget you’re comfortable with Start small — $5 to $10/day is totally fine. You can always increase later once you see what’s working. ✅ 7. Track conversions Know what counts as a win — form submissions, calls, purchases. If you don’t track conversions, you can’t measure success. ✅ 8. Use broad match carefully Broad match can bring in lots of traffic — but not always quality. Start with phrase match or exact match for more control. ✅ 9. Check your search terms regularly See exactly what people type before clicking your ad. Use that info to improve targeting and block irrelevant traffic. ✅ 10. Let the data guide you Don’t tweak your ads every day. Let them run, collect data, and then optimize based on real performance.