Stop Leaking Sales in 2026: Build a Full-Funnel Paid Ads Strategy That Actually Converts 🔥
If you're pouring money into ads but sales feel stuck, your funnel is probably the culprit. Most businesses crush bottom-of-funnel (BOFU) retargeting... but ignore top/middle (TOFU/MOFU), so the pipeline dries up fast. The fix? A full-funnel paid ads approach, awareness → consideration → conversion → retention. Here’s the playbook that's crushing it right now: 1. TOFU (Awareness): Broad targeting + video/content ads (Meta, YouTube, TikTok). Goal: Reach & brand recall. Use low-ticket offers (SLOs $7–$20) to fund ads & build buyer lists fast. 2. MOFU (Consideration): Retarget viewers with webinars, case studies, UGC. Nurture via email/SMS sequences. AI personalization boosts opens 30–50%. 3. BOFU (Conversion): Hit warm audiences with offers, testimonials, urgency (limited-time discounts). Optimize for purchases, retargeting alone can lift conversions 147%! Pro Tips for 2026: - Leverage AI (Performance Max, Advantage+) for auto-optimization. - Multi-channel: Don't rely on one platform—blend Google, Meta, YouTube. - Track blended metrics: ROAS + LTV (raise repeat buys to offset rising CAC). - Test weekly creatives—video + bold hooks win. Result? Predictable leads, higher ROAS, and sales on autopilot. What's your biggest funnel leak right now, TOFU traffic, MOFU nurturing, or BOFU closing? Drop it below, I’ll share a quick fix! 👇 #SalesFunnel #PaidAds #DigitalMarketing #Growth2026 #MarketingTips