As many of you know, I signed up to donate copies of his new book Money Models to other people and get some advanced playbooks for our marketing agency. Since I have hundreds of copies(DM me if you want one redemption code!) I was planning on getting a lot of copies at once for myself and then shipping them to clients and friends. However you can't. With a code, you can only buy 1 at a time and Hormozi charges $9.75 per shipping... per order to a US address. And it got me thinking... I must admit that it is pretty smart. People who are serious about getting a copy will be getting a discount because it retails at $30+shipping but it also makes people who received a code to have some skin in the game and pay for shipping and handling. And I would venture to say he may even be profiting a tiny bit on that $9.75 (after all he just sold 2m+ books, I'm sure he has a volume discount lol) So he charged us, the people who wanted to get all the goodies like me. And then he's charging the people who get the book delivered. Genius right? What other ninja shit did you notice him do during this event? Share it below lets see if we all noticed. Ill be sharing more stuff I noticed on other posts so like this one to not miss the next posts I'm gonna write soon!

We had an epiphany last week. We were not attracting the right type of client with our ads. We could pad our ego and say that we are getting consistent buyers but something wasn't right. We went back and looked at the data, the low ticket buyers that we were able to talk to weren't qualified for our higher-level programs. So we went back to the drawing board, coming up with a low ticket offer that would be valuable to the right people instead. The 2nd of August we realized and started coming up with the new offer, deliverables etc The 4th we had the landing page copy ready to test the offer. The 8th the funnel tracking and everything else was ready and ads where published to go live. The 9th we got our first buyer. Wow. This thing that was an idea in my brain a week ago is being bought by strangers online a week later. It took us a whole week from concept to launch. I'm convinced we can work on optimizing the timelines as we get more practice. Is the new offer better? We'll see. Conversion rate should be at around 3% from cold traffic to buyers and it's at 2.44 now. I'm not worried about this being the right offer or not (great if it is!) I am worried about having a systematic testing process that helps me identify winning product ideas for my target market.

Hey everyone. Is anyone here working with lawyers?

Nice to meet all of you! I recently joined ☺️ and I’m curious what brought you here. I’m interested in running paid ads to my low ticket funnel and to build my email list