Have you ever created a plan only to start on it and then change it days or weeks later? And then you find yourself stuck in this deadly loop? changing plans, getting burnt out, no results... Here's might be what's happening. Your plan is 1) not really address your core problem and blocker, you're just following some static list of todos which keep you busy but have zero impact on your business. So you get burnt out. 2) The plan is too complex, it has you working on too many things, you're stretched thin, and non of your actions move you closer to gaining mastery in your business. So then you get tired, open up social media for relief, then you see 3 new #1 tactics that everyone should have in their business. You get excited! You create a new plan... you feel good for a moment, yet again it's too complex, and doesn't really address the true blockers in your business. You start to execute, then the same thing repeats over and over and you never really get traction. The real solution is to have a far better understanding for what your REAL blocker is. And to create a plan that just solves that in the most simple and direct way. It's hard because we're told all these things from online experts. You MUST be doing x, y and z or you'll fail! right? we've all heard it. I've been victim to it as well. But context is everything, some of that advise only makes sense to the person giving it. Their situation might be totally different from you. But they don't mention that, so you walk away thinking it applies to you. And lets also not forget that a lot of the advice is just bad. So you need to learn to develop an inner strength that can keep you centered. Sure you can get help, but without an inner voice and gut feeling, you'll be a victim to whatever way the wind blows today, or tomorrow. Once you have a plan (that is simple) don't change course unless you get NEW evidence that tells you that you're on the wrong track. I don't mean a hunch or feeling, I mean REAL evidence.

A lot of people underestimate how hard it is to help people achieve their dreams. Especially if we're coaching them to level up through acquiring new skills or removing roadblocks. Bottom line: Helping people change their lives is extremely difficult. Why is this important? because I think far too often building a business online has become about marketing, offers, copywriting and closing the deal, and NOT about how to make the best product in the marketplace. We are all encouraged to use the internet to build our dream lives by selling products, but so phew people talk about how do you create an AMAZING product. In fact most of the advice is that you already have everything you need to start a business, they say -- "you just need to help someone a few steps behind you". Which is really only partially true. Being slightly ahead of someone else doesn't really mean you know how to coach them to get to where you are now. It doesn't mean you can't figure it out either, but don't fool yourself that it's going to be easy. You can put material in a course, and you can learn how to sell it. You can even get 100 clients, but that doesn't mean you have a good product. Without a good product that REALLY works you will eventually fail. That early momentum you had, the 5-10 clients you had, that will all go away if you can't eventually develop and improve your product so that it's really really really good. How often have you received a testimonial only to feel deep inside that this person is just doing you a favor? I had lots of those in the beginning, "Yea, Stephen is a great guy, loved working with him" -- this is a testimonial from someone who "likes" you, not someone that really loved your product. People might like you, and they may not regret working with you, but do they really rave to others about your product? So you have to ask yourself why you mostly focus on marketing and closing deals and not on customer success. Sometimes even when we're experts we don't always know what will make our customers successful. But you have to start thinking about it, you have to start taking repeated and sustained actions to improve your product and figure it out.

I think the "anti" grind culture can do people a disservice. You don't have to grind if you don't want to. But, you know, you have to sacrifice something to make your dreams come true. (I think thats why following your passions can make things a little easier because its more fun) I'm working today on a Saturday on a YouTube video. I don't want to (probably why I'm writing this post instead). But to achieve my goals, I need to do it, today, not tomorrow, not next week. TODAY. It's not a bad thing to grind, to work hard for your dreams. And it's a lot easier when you work hard on the right things and see some results. That's why I feel its so important to work on the right things. It's very overwhelming and depressing to grind away and see nothing for your work. So make sure to pick the right problem to work on. Don't listen to all the social media gurus telling you that your only problem to success is x, y or z. If you just listened to them and did this ONE thing you'd have success.... right? Naw. Not true. - What do you want? - What is the SINGLE thing right now, keeping you from that? - Double check yourself, if you solve that, will things really change? Example, you want to start a business. So you need a website, right? Well... probably not! Let's pretend you finish that website, it's beautiful. Who's going to see it? NO ONE. Your true problem is attention. My point is, being able to assess your own business, honestly, is a true business skill. Pick items that will REALLY move the needle. Play it out, when I finish this, what will happen? how will life be different? Getting 10K views on a video will move the needle. Trust me. Especially if you get those 10K views everyday. Have you noticed I don't have a website? I'll make well over $100K this month with NO WEBSITE. Take a second right now and answer this question. What is my TRUE SINGLE BIGGEST ROADBLOCK right now. Think on it for a bit. Ask yourself what changes after you're done? How is your life or business really all that different once you're done?

One important lesson I learned in the Skool games was that consistent growth requires a consistent high quality traffic source. If you're trying to win the games your growth has to be consistent day after day. And you only have 30 days to lock in your win, so focus is a must. The games force you to think about those daily tasks that can drive traffic to your community. For me, there was really only one lever I could pull to make that happen, YouTube. It's the only platform where when I put in more time on the video I know I get better results. My channel was growing before the Games, but everything changed for the better when I changed my YouTube strategy. And it's simple. - Make the best video on YouTube about that topic - Make a video ONLY you could think up and execute - Give away every detail and step (don't hide anything) I started spending 2-3 days on each video, instead of a few hours and my channel has grown 999x compared to the year before. I also personally make each YouTube thumbnail 1-2 hours. It changed everything for my channel, and frankly my business, and helped me get to #12 on the all time leaderboard for the Skool games. I don't do any channel research, keyword research, competitor analysis, none of it. I'm not saying that stuff doesn't work, I don't really know. But I do know what has been working for me. I just try and make the best video on YouTube. Take a look at the YouTube graph below. The first big spike is when Hormozi announced he was investing in Skool (this made all my existing Skool YT videos blow up!). The next big spike happened June 1st when I entered the Skool games and decided to give everything away on YouTube. I tell you this now because you could wait 1-2 years to do this like I did, or you can start right now and get there a WHOLE LOT FASTER. You don't need a YouTube strategist, you don't need "consistency", you just need to put in the energy to make a great video without fear that no one will hire you (they will).

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