What CAN’T we get control of?
There’s a lady who rents out millionaire’s private jets. She doesn’t own the jets. Just get’s control of them (when the owner isn’t using them)... And rents them out to other people and businesses. Which, even to me… Would have triggered Little James to say: “No one will give me their JET” Turns out they will. This lady figured out jet owner’s needs. Like Travis always says… “Give Heaven Island enough time - it’ll turn into Hell Island.” In this case? Having their own jet, and the convenience that came with it, was the Heaven Island. The Hell Island is the cost of storage and upkeep when it’s not being used. Turns out storing a jet is spendy. Solution to jet owners? Let someone rent out their jet to cover the expenses. WHY THIS MATTERS TO RONIN If someone can get control of other people's multi-million dollar jets... …Which could cost hundreds of thousands if something goes wrong… …Or God forbid the plane crashes? Surely, we can get control of digital products, lists, and audiences that cost basically nothing… …And have little chance of creating a Donner Party situation. Right? (This post is a reminder to myself as much as anything)