Marketing is hard. It is even harder to be consistent. What are you doing to help automate your marketing? Do you have posts scheduled on a platform or software to go out at different days/times? Have you researched what times work best for engagement or reach? This goes beyond posting "Happy 4th of July", or "Happy Veterans Day". Are you addressing your customers questions and pain points? Are you offering solutions? Are you building credibility within your space as a subject matter expert? What information are you giving away for free? Because I can guarantee you someone in your space is. Final note, you need a marketing strategy and an actual marketing plan. You need to be able to track ROI and do A/B testing constantly to see what is working. You don't need to master every platform, start with the one your customers use the most. Don't think you will easily be able to just pay for social adds profitably. Very few people can do it. Good luck, and stay profitable.

Last week I said my biggest win was adopting AI in my business. Here is an example of how I did it. Task: Needed to look up peoples addresses from a spread sheet, then going on a website to get their phone numbers, then cross referencing the names to assure it was the right person, then putting the phone number in the spreadsheet. Now there are platforms that charge hundreds of dollars a month to do this. But, I used Claude. With a simple prompt, Claude went into the spreadsheet, copied the address, typed it into the website search, reviewed and matched the results, copied the phone number and put it in a spreadsheet. It did this 60 times for me, saving over 1 hour of tedious work. No need to hire a Virtual Assistant (VA), or pay $200/mo for a fancy software platform. This is just one simple way I implemented a tool to make my business more efficient, so I can focus on task that generate revenue. The biggest win is getting one more hour back a week with my family. Now just find a way to do that 40x and it is a truly passive business.

Pretty easy people and costs $0 to get your SDVOSB (Service-Disabled Veteran Owned Small Business) certification. What is stopping you?

Just applied to the SBA for my consulting business to be qualified as a Service Disabled Veteran Owned Small Business. Lets see how long the process takes this time. "Thank you for submitting your application [app 95#$%] for MySBA Certification. The screening process is underway, and an analyst will begin review of the contents of your application package to ensure it is complete. Please continue to monitor email notifications from SBA and be responsive to requests for information to ensure timely processing of your application. If you have questions, please contact our help desk at 866-SBA-HELP or certifications@sba.gov

If you are working, what 3 goals do you have for your business this week?