I’ve been listening to a lot of sales calls from the coaches in Clients On Automation recently… …and the common theme is that most coaches fail to make sales easily because they over coach. The old ways of thinking that giving VALUE and COACHING means the client will buy from you does not work! Most coaches don't know how to give great value AND have their clients buy consistently. Most coaches give great value BUT the client does not buy. Sound familiar? I know some don’t like the word “sales” – I get it! But the truth is, as a coach, selling your coaching is the best thing you can do for a client. Always remember… …in “sales” your intention should always be to help your client. That’s it! So sales is coaching. Your clients’ current way of thinking has put them in the current position they are in. So when you’re on a sales call, what you need to do is to help your client shift their thinking. If your client already knew what to do and how to do it, then they would already have the result. But, as a coach, you must understand the psychology of selling as a coach specifically… …or else you’ll go too deep into coaching and the client will not buy. Worse than that though… …the client will still have their problem! You will not be able to fix your client’s problem completely in a 60-minute session. If your client is going to fix their problem, they will need to buy your service. Transformation takes time and effort. They need your support to fix their problem. The worst thing you can do for a client in your sales call is to have them think that what you have discussed is enough for them to solve their problem. They will only go away and the problem will get worse. Therefore, YOU MUST NOT COACH ON THESE SESSIONS! You will still give high value in your sales call. Because of your sales call, the client will be able to understand their problem on a deeper level. They will be clear on the method they can take to get rid of their problem. They will know the path to take that will eradicate the problem.

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Just starting out and wondered if anyone would be willing to share a list of all the different forms they use from on boarding a client then working with the client. If anyone has any resources they can guide me too to check out how they might look I'd be really grateful 💖

Ten years from now make sure you you can say: That you chose your life, you didn’t settle for it!! Words of Mandi Hale.

Has there been a book that made a impact on your coaching business or the way you coach?