Alright, I want to break down a strategy that used to work insanely well, stopped working for most people, and is now quietly working again if you apply it the right way. You’ll probably recognize this. A few years ago, Loom videos crushed. You’d send a cold email like: “Hey, mind if I record you a quick Loom?” They’d say yes. You’d spend 10 minutes recording a custom video. Send it over. Replies would spike. Why did it work? It worked because it felt 1-to-1. The prospect believed you sat down, thought about them, and made something specifically for their business. That’s the psychology. Now here’s the problem: Doing this at scale is brutal. Recording 10 minutes per prospect doesn’t scale past a handful of leads a day. So people abandoned it. Big mistake. The strategy didn’t stop working. The format did. Instead of sending a Loom, you switch the deliverable. Here’s what works now: You ask permission to do research, not a video. Something like: “Would it be useful if I put together a quick breakdown of your company vs competitors? I can send it over in 24 hours.” That’s it. What happens in their head: – “They’re going to spend time on me” And that’s the win. Now the real unlock: You don’t actually need to do this manually. With automation, you can generate: – mini audits – competitor snapshots – opportunity breakdowns – teardown-style reports All personalized, fast and scalable. From the prospect’s perspective, it feels just as personal as the old Loom videos. From your side, you’re not burning 10 minutes per lead. This is what I call a reverse lead magnet. Instead of giving away a generic PDF to everyone, you offer something that appears custom first, then deliver it at scale. If you want to see exactly how I set it up… Comment “Reverse” and I’ll break it down.

Most people sign up for Clay and immediately get overwhelmed. They see the power but have no clue where to start. So they either never launch their first table, build something broken, or burn through credits on tests that go nowhere. I've spent the last year building 50+ Clay tables for lead gen, PR campaigns, and client work. This starter table includes: → Lead qualification workflow to filter out bad fits → Waterfall email enrichment (saves you credits) → Catch-all verification so you don't waste sends → AI personalization prompts that converts prospects → Offer niching logic (matches case studies to industries) → Direct integration setup to Instantly/Smartlead This is the exact foundation I use for every campaign. It's not fancy, but it covers the fundamentals that 90% of people need to actually get results with Clay. Comment "Clay" below and I'll send you the table.

Hey everyone 👋 I've been meaning to share this with the community for a while now, and I figured it's time to stop gatekeeping this resource. Quick context: When I scaled our PR agency to $800K/month, one of the biggest operational costs was email infrastructure. At $8/mailbox on Google Workspace, running 300+ mailboxes was costing us $2,400/month just in mailbox fees. The alternative I found: There's a category of SMTP services with unmanaged IP addresses that cost $1-1.50 per mailbox/month. I'm currently running 375 active mailboxes across 75 domains through one of these services. What you get: • Unlimited scaling potential • 3-click setup process • Direct export into Instantly • Professional SMTP infrastructure • Full domain ownership and control The important caveat (please read): This is NOT for beginners. Here's why: With Google/Microsoft, they manage IP reputation for you. With these SMTP services, YOU are responsible for maintaining sender reputation. If you get spam complaints or hit spam traps, the entire IP range gets flagged and all your mailboxes go to spam. Who this is for: ✅ You already have a profitable cold email system with Google/Microsoft ✅ You consistently get low spam complaint rates ✅ You understand deliverability fundamentals ✅ You're ready to scale and reduce operational costs My current setup: I use this service alongside Google and Microsoft mailboxes to diversify infrastructure. When Google had those recent policy changes, my campaigns kept running because I wasn't 100% dependent on them. To get instant access to this: Comment "INBOX" below and I'll DM you the link 📦

As most of you know from an earlier post I made, I have a new Cold Email Masterclass dropping soon on YouTube 🥳 Many of you have probably already watched the original masterclass — maybe it even introduced you to cold email. It was definitely one of the biggest drivers of growth for this community 💪 The problem is, a lot has changed in cold email since I made that masterclass over a year ago. So it was time to redo it and get you guys up to date with the absolute latest strategies and tactics. The original masterclass was 4 hours long, so of course I had to go bigger this time 🚀 It took me two weeks to film this bad boy, and I ended up with 13 hours of raw footage. My editor is still working around the clock to get it ready, so I’m not sure exactly how long it’s going to be once it's finished — but definitely a lot longer than the original 4 hours. This is going to be the most comprehensive cold outreach training that’s ever been filmed. Hours of pure, unfiltered content. Everything I’ve learned building multiple 6-figure businesses through lead generation. This isn’t another surface-level YouTube video. This is the real stuff — the systems, the psychology, the exact processes I use to generate millions in revenue. So, when is it going to be released? 👀 We’re aiming to drop on the 25th of this month — in about one week’s time 🤯 (Don’t hold me to that — it depends on when my editor finishes.) This is going to be huge, so don’t miss the official drop 🥳 If you’re not already, please subscribe to my YouTube channel so you don’t miss it. 🚨🚨 If you have an audience of 1000+ entrepreneurs, comment below or visit this link to learn how to get involved in the launch! 🚨🚨 Let's make this launch massive 🙌 Comment "subbed" bellow if you are subscribed to my YT

Wanted to check in and see what's holing you guys back the most? What do you need more help with?