In another thread, @Gc Tsalamagkakis asks about email stories, like the equivalent of social media updates: "Like, I have a cool new update about something coming up, but I don't wanna write a whole ass email to my list about it + I might already have a different email programmed for the day." About that, I already have my emails scheduled for this week. So let me try a Skool story. I have been almost completely away from this group for the past week because I have been on a boat in Greece. Mostly without reception. And in any case away from the computer. I gotta admit, it's been great! Photos attached for proof. ⛵🌊🇬🇷☀️🧿🐬🍉🍷⚓🏝️😎🐙🔥🛥️💸🌞🧜‍♂️🐟🍾🌬️📍😵‍💫💙 #BornToYachtForcedToWork #HellenicMainCharacterEnergy #SponsoredByTzatziki #MarinaMenace #DrunkOnOliveOil #AegeanSeaEmotionalSupportProgram #CertifiedIslandHopper #HydratedByOuzo #AncientGreekInfluencer #ZeusTakeTheWheel #FloatingTaxWriteoff #NoLandlordCanReachMeHere #MykonosMentallyDelusional #SailFirstAskQuestionsLater

What's the one thing that, if you could get rid of it, would catapult you to success in the next 90 days? I asked myself this question yesterday. As usual, I didn't have a good answer. So I made a list of 10 possible answers (actually ended up 11). I personally found some interesting stuff at points 9 and 11: #9. Lack of focus on the things that have made me money, and doing more of that, instead of experimenting with new things all the time #11. Lack of followup with people who have expressed interest in an outcome What's your one thing (or 11), that, if you could get rid of it, would catapult you to success in the next 90 days?

This morning I watched a video about unwritten rules in baseball. (Bear with me if you know nothing about baseball or care nothing for baseball.) I had no idea, but baseball has had, for 100+ years, dozens of unwritten rules about player conduct, for example: - You cannot flip your bat after you hit a home run - You cannot have a beard (all teams, once upon a time, New York Yankees still today) - You cannot score from second base on a single if your team if the game is a blowout and your team is winning Now here's what got me: These unwritten rules are enforced BY THE PLAYERS THEMSELVES ON THE PLAYERS THEMSELVES... often by members of your own team! If you break one of these unwritten rules, odds are great that you will be beaten up, ostracized, or sometimes worse (eg. have a 100mph baseball launched at your face on purpose). Here's what else got me: - If you're a big star and you break a rule in a big moment, exceptions are made - If you're young or inexperienced, then you will be consistently and brutally punished by other players for breaking a rule I remember reading in, I believe, Robert Cialdini's Influence about the importance of hazing rituals to form a sense of in-group identity. That's what this reminds me of. Seemingly arbitrary rules, enforced by group members, as a way of reinforcing the importance of the group and of recommitting their loyalty to that group. Now I've really never belonged to any group, unless that group is the group of outsiders who don't really belong to any groups. But without getting too weird about it... I'm curious: What seemingly arbitrary rules have you experienced or seen in real-life groups you've been a part of? And in online groups you've been a part of?

Yesterday I wrote a post about unwritten rules that strengthen groups. That post got... 10 likes and 5 people to comment, in a group of 483 members. Maybe it was a particularly bad or irrelevant post. In any case it seems like a good time to talk about written rules. I recently joined a Facebook group. The group is about the same size as Daily Email House, but it's much more engaged. People are enthusiastically introducing themselves in the group as soon as they join (as did I)... ... spontaneously writing up new posts and starting new discussions all the time... ... commenting on others' posts all the time. How? Simple. The group has written rules stating that you have to introduce yourself when you join, and participate once you're inside, or you will get kicked out. And the moderators follow through on these rules. What do you think about that? Please comment below. Or don't. But I've decided to start doing the same: Periodically and randomly and brutally removing people who don't participate inside Daily Email House. Your choice.

I'm currently promoting what I'm calling the Most Valuable Offer, basically launching a live workshop over Zoom, some time before April 30, with my guidance and help. A bunch of people on my list and in this group have either signed up already or have expressed interest in signing up. I've talked to them and figured out what they like. I'm using that to keep promoting the offer and focus on what actually appeals to people. But also want to address objections as well as I can. So if you've decided against this offer, or if you simply have unresolved questions or doubts, would you tell me? You won't hurt my feelings. In fact, you will be doing me a favor. I will very much appreciate anything you might tell me, because it will help me either address objections in my copy or even bake solutions to those objections into my offer. If you have any reason, big or small, personal or general, not to sign up for Most Valuable Offer, please let me know in the comments below. Thanks in advance.