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Google Ads eCom Lab

987 members • Free

31 contributions to Google Ads eCom Lab
🔒 New Premium Drop: Q2/Q3 2026 Fashion + Home Decor Product Research
The fashion drop in spring got more DMs than anything we shared this year. So we went deeper. This time we ran the full research across two niches: Fashion AND Home Decor. Same method. Real data, not guru guesses. The base 👇 💰 200+ Google Ads accounts. $14M in monthly revenue. 🛒 119,000+ conversions analysed across 106,000+ live products. US, DE, UK, NL, PL, AU, FR and more. Almost double the last report. 🧾 Plus paid 3rd party data from sources that would cost you a small fortune to stack yourself. What's inside 👇 📦 Top 20 products converting RIGHT NOW in each niche (May-June 2026) 📊 Every major fashion and home decor category with a clear verdict: scale now, scale into fall, or wind down 🔤 The exact words to put in your product titles - pulled from what's converting, not what sounds nice 📅 Month-by-month seasonal roadmap built from real 2025 curves, so you know exactly what to stock and when 🌍 All of it cross-checked against 20+ industry trend sources. Where only our data sees it, that's your edge. A few things that will mess with your assumptions 👇 → The fastest-growing home decor category is one most stores treat as a throwaway upsell. It converts at 3.1x ROAS and the trend press ignores it completely. → One fashion product type from the spring report doubled down. Our top store runs it at 2.8x ROAS and it's still accelerating into Q3 → There's a country in this data converting at 2.5x blended ROAS that almost nobody targets → The biggest summer category in home decor peaks THIS month, then fades hard. Most stores scale it in August - exactly when it dies Most would package this and sell it. We keep it internal - except for you. Premium members only as always! If you're premium: Comment "RESEARCH" and which report you need I'll send it to you. 💌
0 likes • 1d
@Benjamin Chen sent in DM 🙌
0 likes • 19h
@James Elliman the research is for our premium members only
345k in one month with 25% COGS 😇
Honestly it has been going quick so far, new store in multi feed market and really pushing the shops on profit first principle with good priced products to actually make google profits. Supplier and media buying really did the difference for me. 😁
345k in one month with 25% COGS 😇
0 likes • 22h
Congrats @Saar Willering 🔥 keep it up 🚀
Scaling decision
Hey guys, From Chris's course, I understood that when you scale a campaign, you should wait 3–5 days before deciding whether to scale again or downscale. I recently increased my budget from 50 to 60 (+20%). However, for the past 3 days, my ROAS has dropped and the campaign hasn't been profitable at all. After 3 days, would you recommend downscaling, or should I wait the full 5 days before making a decision?
1 like • 1d
@Ayoub Mann that´s right, keep the budget and optimize the rest.
Products sync
Hey guys, hope everyone is doing well. I’ve started connecting Google to my store and I’m currently syncing products to GMC through Simprosys. I have a question about the number of products. Over the past 2 years, my fashion store has accumulated around 500 products. Should I upload all of them to Google Merchant Center, or would it be better to select, for example, the top 100 products and start with those? And if it’s better to start with selected products, what’s the best way to do it? Should I create a separate collection, something like “Google Products,” add the selected items there, and sync only that collection? Or should I sync all products first and then clean/filter the feed inside Simprosys or GMC later? Would appreciate your advice.
0 likes • 1d
Hey @Al B! Have you checked out our content on Symprosys? https://www.skool.com/google-ads-ecom/classroom/0f05d52a?md=da4f107230344fbd8743a7b3467dc3e5
New Content - Scaling Fashion Brands 🔥
Hey guys! Since we see many of you are in the fashion industry, we decided to share some tailored strategies and the exact campaign structure that we use for fashion stores in our agency 💪 You can see the content in Module 9 (eCom Scaling) 🚀 Enjoy!
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Tulia Savulov
3
31points to level up
@tulia-savulov-9666
COO at Scaley AI

Active 18h ago
Joined Nov 19, 2025
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