This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

If Planning Still Feels Safer Than Clarity, Read This: Let’s be direct. If you’re still looking for the right strategy, the right framework, the next plan that will finally work, this is about you. Most people aren’t stuck because they lack skill or intelligence. They’re stuck because they don’t know who they are, who they serve, or why they’re doing any of this at all. That is the real enemy. Not the market. Not the algorithm. Not the tools. An unclear identity creates unclear direction. Unclear direction turns planning into a hiding place. That’s the "BLUE PILL". It lets you stay busy. It lets you feel productive. It lets you avoid the only questions that actually matter. The "RED PILL" is not curiosity. It’s loss. It destroys the version of you that felt productive but never moved. It kills borrowed identities, fake momentum, and goals that were never yours. Clarity doesn’t add comfort. It removes excuses. And most people don’t avoid clarity because it’s hard, they avoid it because it ends the lie they’ve been living. I’m preparing a private space for people who are done confusing motion with direction and are willing to confront who they are, who they serve, and why — before building anything else. No tactics. No hacks. No noise. This space will open in the new year. If this post irritates you, challenges you, or makes you want to argue — good. Clarity doesn’t offend the clear. It only threatens those who don’t have it.

Alright, here’s the deal—before we dive headfirst into the madness of 2025, let’s set the tone for this year. Now is the time to lock in your mindset, your plan, your drive—everything that’s going to make you unstoppable. 2025 isn’t the year to sit back and “hope” it happens. It’s the year to make it happen. So, here’s where we start. We go back to basics. Back to what really moves the needle. And for me, that’s SELLING. Period. Let’s talk about how you’re going to hit the ground running. No more waiting for the “perfect time” to launch, to get ahead, to crush it. We’re getting ready to dominate, and it starts now. I’m inviting you to kickstart 2025 with me, by joining the Selling Online 3-Day Event, kicking off Monday night. This is your chance to prepare, to strategize, and to load up with the tools that’ll make you unstoppable this year. And trust me, we’re not just talking surface-level tips here. We’re going deep with game-changing, action-packed strategies that will set you up for success. And those VIP spots? They’re disappearing fast, so don’t wait. Here’s what you need to do TODAY (because, yeah, we’re cutting it close): 1. Grab your ticket for the Selling Online Event right HERE. 2. Upgrade to VIP (so you’ve got the replays handy to dive back into anytime). 3. Let me know you're in in the comments below! This event isn’t just a session. It’s a movement. We’re about to pack in a ridiculous amount of value—stuff that will turbocharge your 2025 and get you into the action mode you need. The countdown’s on. Are you ready to step into 2025 with that unstoppable hustle? Grab your ticket for Selling Online Event - starting next week here!

Richmond Dinh is a 7-figure entrepreneur who supports 'underdogs' with a unique 1-person challenge that'll boggle your brain. He’s a master at helping small business owners and entrepreneurs fill their challenge funnels with organic traffic. And he's about to show YOU how ANYONE can sell anything online, even if you don’t have a “huge” following! Drop your 'Aha' moments & share with the community so we all GROW together! --- If you don't have your FHL ticket and you don't want to miss out... >> Join us LIVE & Grab Replays Now <<

Go back through your notes today while they are still fresh. After a few weeks the quick sketches and scribbled words won't make sense. Look at them now. You will thank me later.