Most guys fail in business not because they lack work ethic, but because of a lack of accountability. I heard this quote a few years back that has stuck with me ever since. “We don’t live up to our own standards, we live up to the standards that others hold us to.” I think that quote is incredibly accurate. You can have all the strategies in the world, but if no one is holding you to a higher standard, you’ll keep: ❌ Procrastinating on the hard tasks ❌ Making excuses instead of making moves ❌ Letting distractions kill your momentum Here's why Masculine Accountability is the Ultimate Cheat Code: ✅ You Stop Negotiating with Yourself When you have men in your corner pushing you, you can’t just “take a day off” because you don’t feel like it. You show up and execute—no matter what. ✅ You Move with Higher Standards When you're surrounded by winners, you stop tolerating mediocrity in yourself. Your mindset, habits, and actions all level up. ✅ You Scale Faster with Pressure A great accountability group calls you out when you’re slacking and challenges you to think bigger and execute faster. Pressure creates diamonds. Look… Trying to build a business alone is a slow, painful road. But locking in with a group of high-level men who demand results? 🔥 That’s when you move at warp speed. Find your tribe of killers & make them your ultimate WEAPON is expansion. ⚔ -Ken

Iman Gadzhi is dominating the online space and has built some an incredibly profitable brand for himself. I spoke with him years ago and it's incredible to see how much he's grown since then. In this video, I break down his $100M Personal Branding Playbook and show you what you can learn from it.

There are some people who pay close attention to everything you post. They check out your videos, your content, and everything you share… But here’s the thing: they don’t engage. They don’t like, comment, or share. They stay silent. Yet, in their minds, they’re following you. They’re invested—they just don’t show it. These silent followers actually like you and what you’re doing. But here’s where the problem arises: you start creating content, running ads, or trying new things, but because you’re not seeing engagement, you feel discouraged. You hear crickets, so you stop. You give up. Here’s the funny part—when you get serious about creating consistent content, you attract these silent followers. But if you stop, they don’t just forget about the concept you introduced them to. They don’t stop being interested. Instead, they go find someone else in your niche who’s doing what you stopped doing. Imagine this: a silent follower has been watching four hours of your content, but suddenly you stop posting. What do they do? They go looking for more content, but they won’t find it from you. So they turn to your competition. They’ll watch hours of content from someone else, and eventually, they’ll buy from that person. Not because your competition is better, but because you didn’t stay consistent and guide them through the process. This is why it’s your responsibility to keep marketing, keep creating, and stay consistent. You’ve already introduced these people to the idea, the product, or the service. If you quit, they’ll go to someone else who’s more consistent and reliable. Don’t let all your hard work go to waste because of a lack of immediate feedback. Silent followers are still watching, still learning, and still deciding. Stay consistent, and you’ll win them over in the long run.

When a prospect says, “I’m not sure,” it’s not the end of the conversation—it’s the beginning of a deeper one. Objections aren’t rejections—they’re signals that your prospect needs more clarity or confidence. Here’s how to handle objections like a pro and close more deals: 1️⃣ Acknowledge and Validate When you hear an objection, don’t dismiss it. Show empathy. 💬 Example: Objection: “This seems expensive.” Response: “I totally understand—it’s a big investment, and that’s worth thinking about.” 💡 Acknowledging shows respect and keeps the conversation open. 2️⃣ Dig Into the Real Concern Most objections are surface-level. Ask questions to uncover what’s really holding them back. 👉 “What’s your biggest hesitation about moving forward?” 👉 “Can you tell me more about what you’re feeling unsure about?” 💡 Often, the real issue is fear of failure, lack of trust, or unclear ROI. 3️⃣ Reframe the Objection Turn their concern into an opportunity. 💬 Example: Objection: “I need to think about it.” Response: “I get that—this is an important decision. But let’s make sure you have all the information to think it through. What’s the one thing holding you back right now?” 💡 Reframing shifts the focus from “why not” to “how can we make this work?” 4️⃣ Use Proof and Success Stories Show them they’re not alone and that results are possible. 👉 Share examples of others with similar concerns who achieved success. 👉 Paint a clear picture of the transformation they can expect. 💬 Example: “I had a client who felt the same way, and now they’re making $20K months because they took the leap.” 5️⃣ Make the ROI Crystal Clear Help them see the value outweighs the cost. 👉 Break it down: “If this program helps you land just 2 more clients a month, that’s $10K back in your pocket. Isn’t that worth the investment?” 💡 People buy when they see the return is greater than the risk. Here’s the Bottom Line: Objections aren’t barriers—they’re opportunities to guide your prospect to clarity and confidence. Master this, and you’ll not only close more deals but also build stronger trust with every client.

Testimonials are important to showcase in your marketing, but the reality is that nobody wants to watch a boring review video that isn't engaging in the slightest. So what I've been doing is adding a ton of custom b-roll relating to my clients and my offer and adding music. Check it out: https://www.instagram.com/graveltocastle/ And while they haven't gotten a ton of views, I've gotten incredible feedback and it's help me get new clients recently. This is for my company page I have linked to my personal brand (https://www.instagram.com/thekenconklin/) so when I post on my personal about my company, people are checking out the company page. Give it a shot and see how it works for you guys.