This group is a little more in tune with AI than the average manager so I thought I'd ask the question. What do you think most business managers actually struggle with when it comes to the notion of this generation of AI (meaning generative AI, not reasoning and planning models). Is there a fundamental misunderstanding of what it is? Maybe they don't fully understand the implications, or what? Not thinking of the CEO and executive team when I'm asking this, I'm thinking more the middle managers in non-tech companies (you know, the ones that drive the US or NA economies that aren't sexy).

I'm Sujoy from Dallas, TX. I've been in consumer marketing for a while across CPG, subscriptions, healthcare and now financial services. I also happen to teach a short marketing course once a year at SMU. It used to be data-driven marketing but I've replaced it with, what else, Generative AI for Marketers. My #1 question about becoming AI Ready is about separating the signal from the noise especially at the pace at which things are changing.