I'm Sujoy from Dallas, TX. I've been in consumer marketing for a while across CPG, subscriptions, healthcare and now financial services. I also happen to teach a short marketing course once a year at SMU. It used to be data-driven marketing but I've replaced it with, what else, Generative AI for Marketers. My #1 question about becoming AI Ready is about separating the signal from the noise especially at the pace at which things are changing.