I'm positioning myself as a creative strategist for coaches or info product owners, (and service businesses. I am not targeting DTC brands as it might need more proof for me to get hired). I want to run ads to my own offer using the Laurel Portie system, but I'm stuck at the foundation: I don't have a clearly packaged offer yet (just a general sense from what I see others selling or hiring (Upwork or Facebook groups) which I will drop in the comments for everyone to look into), no case study to back it up, and no power bombs or humble brag to fuel the system (any ideas on this would be helpful too) For someone starting from scratch in a new positioning like this, what's the right sequence to get unstuck: define the offer first, then build proof, then create power bombs? Or is there a faster way to get all of these pieces in place so I can actually start running ads?