Some Positive 3D Writings
The below was stolen from Andrew Prices' newsletter. I though it would be good to share a positive opinion after reading too much doom and gloom about AI technology disrupting and reimagining the creative industry. Andrew Price is 'Bender Guru' and I think the owner or one of the owners of Poliigon. He seems to know his 3D and I think its worth subscribing to his newsletter for 3d tech updates and news etc. Anyway, here's his latest...... G’day 3D aficionados, The big news for this week in 3D was Apple’s announcement of the Vision Pro. Or to put it another way, the tech company with the most proven track record for disrupting the tech we use everyday, has said “VR is finally ready for the masses.” So rather than my usual roundup of assorted stories from the week, I’ll focus solely on the topic of “spatial computing”, and what it might mean for the future of 3D. The idea of headsets dethroning mobile sounds pretty far fetched (especially if you’ve used any of the janky headsets of yesteryears). But it’s not that much of a leap in logic to assume that A: headsets will get smaller, lighter, more capable and more affordable and B: a screen built for your eyes might be more comfortable than a small vertical screen in your hand. If A and B are true, headsets can and probably will replace mobile. Which means a massive shift in the content we consume and create. When Jobs unveiled the iPhone in 2007, nobody predicted it would lead to the demise of the taxi industry by enabling ridesharing apps. Our forecasting headlights only illuminate so much of the road in front of us. But we can extrapolate some pretty logical conclusions. 5 Ways VR Might Change 3D Some short and long-term predictions (I’ll let you decide which is which). 1. 3D movies come back for good - if the public start enjoying movies via headset, 3D movies will finally be appealing to consumers. 2. Nerfs and 3D models replace photos - Sounds hyperbolic, but I really believe this. If ecommerce moves from mobile to headsets, customers will want to “see” their food in front of them before ordering, stand in their hotel room or choose their airplane seat virtually. Anywhere a photo is used on mobile today would be better served as a 3D representation. 3. 3D software goes VR - A no brainer, considering Gravity Sketch is already used in concept pipelines. Given the UX challenges of VR, I’d bet more strongly on native apps like Substance Modeler converting users, rather than legacy apps (like Blender or Maya) creating a decent VR experience (especially in the short term). 4. Volumetric video surges in development - If audiences want the freedom to explore a recording (rather than view it from a stationary camera) volumetric recordings will become a massive industry (with technological breakthroughs and acquisitions). 5. “Realtime” becomes the standard - Pre-rendered content will be strictly for “old media” like movies. When everything interactive needs to be realtime, it will be the default form of 3D.