From Bob Burg:
"Honesty is not a self-denying virtue. It's one of the greatest assets a salesperson can have.”
~Harry Browne
While dishonesty certainly can result in a sale, it cannot lead to a sustainably profitable career, one in which your current customers and clients are also your greatest advocates.
The sales professional with a reputation for honesty in his or her dealings not only enjoys what they do a whole lot more (and feels good about themselves as a human being)…they also find that they have developed an army of "personal walking ambassadors.”
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