EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night

Over the last few weeks, something’s clicked for me. It’s not a new ad strategy… not a fancy funnel… not some hidden SEO trick. Check It Out Here - https://jeffherschy.com/aibrand It’s a simple, overlooked offer that almost every business needs fixed — and it’s hiding in plain sight on their own website. I didn’t even see it until one of my biggest clients came to me and said: “Jeff, I’ve GOT to fix this — it’s killing our credibility.” We fixed it in under a week. They instantly looked more trustworthy, positioned as the authority in their market… and then signed a much bigger contract with me. The best part? - 90% of businesses are getting this wrong - You can spot it in 60 seconds - It requires zero tech, ads, or funnels to sell - AI does 80% of the delivery for you I’ve brought in @Dorien Morin — who’s been running my social media for 2 years and is already paid to implement this — to help me teach it. We’re calling it the AI Branding Blueprint, and we’re going to show you: - How to identify the gap in minutes - How to pitch it in 2 sentences + a question - How to deliver a professional makeover FAST (without being a designer) - How to turn a $500 quick win into a $2K–$5K retainer We’re compiling the full course this week once the over the shoulders are posted. The main course is ready to ship now!! So......For the first 24 hours, I’ll open early access at a discounted rate to anyone who wants to grab a “Fast Client Win” this month. Doors Open Tomorrow For Our EARLY BIRDS ONLY! Here’s the deal: Comment " FastWin " below if you want the early access link before everyone else. This is a 7-day system you can use for cold outreach, networking, or even while traveling — and it’s the easiest yes you’ll get from a client this year.

Hey everybody, Herschy here — I’m back in Arizona, it’s 108° outside, and I just recorded a quick 7-minute video that I’ll drop here. FRIDAY UPDATE - https://share.zight.com/p9u9KKgm But I wanted to give you a heads-up first. Over the past few weeks, many of you saw me traveling with my family in Mexico. What many of you didn’t see was that I quietly launched a brand-new micro course from a small office side room in an Airbnb — with nothing but my laptop, some early mornings (thanks to altitude sickness), and a challenge I made for myself: “Can I pay for this entire trip by creating and launching a course in under a week?” The answer: Yes. Actually, $14,991.01 yes. Built solo. No fancy gear. No team. Zero live delivery needed. So now I’m sharing the full system that made it possible. I call it: The Travel Income System http://travelincomesystem.com/ It’s a 2-part live training showing exactly how I: ✅ Took an idea from concept to cash ✅ Used AI tools to build fast ✅ Created a challenge-style launch ✅ Delivered it via Google Docs and Skool ✅ Paid for my trip — before the trip even ended Tomorrow, I’m opening access to the live course at a 72-hour early-bird rate — 60% off. If you’ve ever said: “I want to launch something, but I don’t have time, a team, or a big setup…” This is your moment. Type “travel” below if you want early access. I’ll DM you the link before it opens to the public. Let’s build your Travel Income System together. -Jeff Herschy

Hey crew – Herschy here coming to you from Mexico City 🇲🇽 UPDATE with LINK - https://go.dmhoffers.com/vibe-jeff UPDATE Two - @7PM - I had several people buy through the early link @Dave Calafiore and @Drew Griffin mailed out but then saw my Bonus. So to be fair ANYONE who grabs Vibe code through my link here: https://go.dmhoffers.com/vibe-jeff OR if you already grabbed it before I mailed through them - or hell - as long as you buy it, I will add you to the Bonus Webinar I am holding. Quick story… Right down the street from our place is this tiny quesadilla stand called Jenny’s. One stand. One woman. And a line of 40+ people every day. She’s not the only one making food on the block. But she was the first to stand out. She got the vibe right. She nailed product-market fit. She leaned into virality (thank you TikTok). And now she’s printing cash while others nearby stay empty. It got me thinking… That same first-mover energy is about to hit the agency world – and I want you in on it before the line forms. I’ve been quietly testing a new system with some friends, and it’s unlike anything I’ve used before. ⚡ It’s called Vibe Coding — and it flips the script on website fulfillment. Imagine creating a stunning, premium-looking website for a client in under 30 minutes. No dev team. No designers. No learning curve. We’re talking drop-dead gorgeous sites with conversion-focused layouts – built using a new AI-powered framework that David (yes, that David) has turned into a full system. He’s opening up The Local Vibe Code live training tomorrow at 11 AM EST – and this is your heads-up to be ready. 💥 I’ll also be doing a private 1-hour “Foot-in-the-Door Amplifier” call for anyone who jumps in. On this bonus session: - I’ll show you how I’m using Vibe Coding for quick wins - How to blend it with Review Drops and other hooks - And how to turn a $500 drop into a $5K MRR deal

This morning I was asked to speak to a marketing group on AI and then shortly after met with a marketing manager at my local BBB. This video discuss AI implementation strategies for business consultants and agency owners, and how that exact topic bubbled up in my next meeting when it came to consistency, clarity, and gaining credibility. Key Takeaways From This Video - Focus on a clear, consistent primary offer before adding AI enhancements - Frame AI benefits in terms of business outcomes, not technical details - Build credibility through consistent messaging and delivering results over time - Use a simple, outcome-focused sales approach assuming the sale at the end Topics From Call Clarity of Offer - Essential to have a crystal clear primary offer before adding AI enhancements - Being "everything to everyone" dilutes expertise and confuses potential clients - Consistency in messaging builds credibility over time - Example: Jeff's primary offer is ReviewlyAI, a review management solution AI Presentation Strategy - Frame AI benefits in terms of business outcomes, not technical details - Avoid overwhelming clients with AI jargon or capabilities - Present AI as an enhancer/accelerator to existing processes - Tailor explanations to client's level of AI understanding (often basic) Sales Approach - Use a simple, outcome-focused presentation (15-30 minutes) - Avoid reading slides; use them as conversation guides - Highlight key benefits and results rather than technical details - Assume the sale at the end: "Let's get you started" vs asking if they're interested Building Credibility - Consistency in messaging and focus builds trust over time - Becoming known as the "go-to person" for a specific solution in your area - Example: Jeff is known as the "review AI guy" in his network Leveraging AI in Business - Use AI to enhance existing processes and offerings - Focus on how AI delivers better results for clients - Examples: AI-assisted review drafting, automated follow-ups, content summarization