(Thanksgiving Week • Black Friday • Clark Griswold Energy Activated) What’s up, champions — Herschy here. I just finished an 11-minute impromptu Zoom, and what was supposed to be a simple “kick off Thanksgiving week” video turned into something way bigger than I expected. Before tomorrow’s announcement drops, I want you to hear this straight from me — because what’s coming next week is going to shift your entire agency trajectory if you’re paying attention. Let me give you the real, behind-the-scenes pulse of what just happened… Most of you are out here trying to juggle 14 tools, 19 tabs, and 6 half-built offers — hoping one of them magically clicks. And if you’re honest, half the time you’re building an agency in the dark, guessing how all these pieces are actually supposed to fit together. Review Snapshot… GBP Scanner… HighLevel… Reviewly… Boomerangs… Sales decks… Fulfillment… Onboarding… AI workflows… No order. No clarity. And that’s not your fault — no one has ever lined it up for you in a clean, chronological way that makes sense. That’s why next week exists. On today’s call, I hit a point that stung even for me: I can’t keep giving one-on-one time to everyone forever. You’ve seen it. Some of you have booked calls with me, gotten insane value, and walked away saying it changed your whole direction. But I realized something today: It’s time to stop trying to help one person at a time… …and start equipping the entire community at the same time. Because every single person in this group deserves to finally see the full picture. So next week, I’m hosting something I’ve been wanting to do for YEARS: The Agency Starter Kit LIVE. (ASK LIVE.) Hours with me. Over-the-shoulder walkthroughs. No tech overwhelm. No randomness. No missing pieces. Just the real order of how a modern AI-powered agency is built: Setup → Systems → Sales → Support 4 phases. Start to finish. Clean. Clear. Repeatable. And yes — I’m pulling back the curtain on exactly how I went from zero → six figures → $250K agency → SaaS → scalable MRR.

I literally just got off a call with the client I told you about last week — and this call changed the direction of my agency for the next 6–24 months. Let me explain… The response to Friday’s Skool post was absolutely wild. Incase you missed that - https://www.skool.com/reviewlyai/250k-weekend-prep-watch-this-before-monday?p=88e050e6 So many of you commented, DM’d, and messaged me saying the same thing: “Clients are confused.” “Deal flow is inconsistent.” “SEO is impossible to explain.” “Prospects look at me like I’m speaking another language.” So today, I want to tell you the part of the story I did NOT share last time — and it’s the real reason this entire “accidental agency reboot” even happened. 🔥 It All Started With a Panicked Friend — Back in April Late-night call. Friend calling on behalf of his boss. Their business was bleeding out because a big-box agency had wrecked EVERYTHING. New website? Pretty… but useless. Organic traffic? Gone. Paid ads? Deep in the negative — tens of thousands per month. Leads? Dead. They were literally pulling money from investments to survive. And here’s the wild part: They had no idea why this was happening. They weren’t losing money because of “SEO.” They were losing money because they couldn’t see and understand what was happening. No clarity. No real data. No straightforward explanation. Just charts… reports… and excuses. They didn’t want “SEO.” They wanted the bleeding to stop. 🔥 The Clarity Moment That Changed Everything When I got on that first call, I realized instantly: - They didn’t trust the agency - They didn’t trust the data - They didn’t trust the strategy - They didn’t trust ANYONE So I did the opposite of pitching. I pulled back the curtain. Step-by-step: - I showed them what went wrong - I showed them the roadmap - I showed them actual before-and-after numbers - I explained the truth clearly - And everything clicked for them

Live from the new San Diego office, we walked through the Fall Review Surge playbook, unveiled Reviewly’s Fall Update (smarter AI, faster UI, global coverage, easier devices/QR), and showed how Review Snapshot + Reviewly creates a “proof + performance” loop that locks in MRR. SPECIAL OFFERS: - Lock In BEST Reviewly.ai Pricing (before the changes) - Grab the Review Snapshot software Pricing/packaging changes hit mid-November—current users are grandfathered. Why this matters (right now) - We’re in the pre–Black Friday window. The next 3–4 weeks decide who shows up in GBP and who wins holiday traffic. - Run a Review Surge (10 in 10 days) now so systems are in place before BFCM chaos. - Use Snapshot to tell the story, Reviewly to drive the results → stickier clients, easier Q1 renewals. Highlights from the call - Quick personal update: Cabo golf trip → moved to San Diego, new studio setup, more YouTube content coming. - Tone: Office hours + live demo, not a hype webinar. Straight walk-through of what’s shipped and what’s next. What’s new in Reviewly (Fall Update) - Smarter AI conversations - Faster, sleeker experience - White-label upgrades - Devices & QR made easy - Global coverage unlock Grandfathering: Existing agencies & Snapshot buyers get the AI upgrades included before pricing changes mid-November. You can also package the AI upgrade as a paid add-on for your clients. The one-two punch: Snapshot × Reviewly - Snapshot = proof you can feel (weekly/30-day movement, simple narrative) - Reviewly = performance engine (more reviews, higher trust, better visibility) - Together = retention (proof + performance), MRR lock-in, quarterly surge cadence Packaging (simple & sticky) - Lead with Review Surge → install devices + digital QR + SMS - Keep it tight: Visibility, Velocity, Sprints (VVS) at $199–$299/mo - Run quarterly surges + monthly Snapshot reports → renewals take care of themselves

Hey everyone — Hershey here. 👻 My 3rd YouTube Video Just Dropped! We’re closing out October strong, and I’ve got three big updates for you before the kids start raiding the candy stash tonight. 🧠 1. Watch the Reviewly Fall Update Training If you missed the drop — catch the full training here: 👉 https://www.skool.com/reviewlyai/big-news-fall-2025-reviewlyai-update-and-training This covers: - Review Surge (our new QR + SMS flow) - Fall 2025 updates inside Reviewly - How to use Review Snapshot to lock in retention and MRR before year-end Whether you’re on Reviewly or Snapshot, this is the system that keeps clients sticky through Q4. 🚀 2. Special AI SEO Founder Deal Just dropped a new YouTube collab with the founder of an AI SEO tracking platform (you’ll remember him from the AI Spotlight earlier this year). If you want early access + a 20% lifetime monthly discount, drop a “6-7” in the comments below. Not a meme person? Google “6-7 meme” and thank me later. 😎 👉 Watch the Clip & Meet the Founder 💳 3. New 2025 Black Edition Review Cards You asked — we delivered. Our black smart tap cards are live in the store now. Use code AGENCY for early access pricing before the full rollout. These pair perfectly with your Fall Review Surge setups. https://shop.reviewly.ai/ ⚙️ 4. End-of-Month Playbook I’m wrapping the month the same way I tell every agency to — audit your numbers. We just cut a vendor who wasn’t meeting deliverables and are reallocating that budget into ad spend because data tells the truth. Check your Reviewly dashboards. Run your Review Snapshots. Know your conversion rate before the year ends — and position your clients to win Black Friday → Q1. 🎃 No tricks this month — just results.

Hey everyone — Quick life update: I just wrapped up an incredible Cabo golf trip with Nick Ponte and friends, and in true Herschy fashion… got home Thursday and moved to San Diego by Saturday. 😅 Now that I’m fully unpacked and back in action, I’ve got two big things to share with you 👇 🎥 1. Watch the New YouTube Video: “Fake Reviews & Google’s New Scam Warning” If you missed it, I just dropped a brand-new video breaking down what’s really happening with fake review scams and how Google’s new help system works. 👉 Watch it here on YouTube. ( Please Comment SUBSCRIBED below to let me know will be able to get the updates on my next YT video. ) After you watch: - Like & subscribe — I’m posting new content multiple times per month now - Comment on the video — my team will reply with a link to the downloadable presentation I used in that video This is the kind of content we’ll keep expanding — with deeper trainings, assets, and tools coming right here inside Skool. 🚀 2. Register for the Reviewly Fall Update Webinar 📅 Wednesday, October 29th 🕑 2 PM Eastern / 11 AM Pacific 🔗 Register Here Inside this session, I’m revealing: - The refreshed UI/UX and updated onboarding flow - New AI enhancements for smarter review requests - Updated white-label tools and global rollout - A brand-new Reviewly device (launching live!) - And a major feature drop that changes how agencies can use Reviewly worldwide 🌍 If you grabbed the Review Snapshot, you’re already registered — but double-check using the link above to be safe. This is a must-attend update — and I’ll be broadcasting live from my new San Diego office with everything we’ve built for the Fall 2025 release. See you Wednesday, Wingmen. — Herschy