🤯 What I learned by re-engaging my old e-mail list
We all know the stats on why to do e-mail marketing: ✅ 91% of users check their e-mail every day ✅ 60% of consumers prefer being contacted via e-mail ✅ 64% of businesses use e-mail as their competitive advantage ✅ for every $1 you spend in e-mail marketing, you can average getting $36 back ✅ 73% of marketers agree that e-mails are the most effective channel for reaching your audience. but why should you use one if you have a skool community? 😮Well, I just ran my entire e-mail list (of all my previous skool community members and people who had joined in the past and might have left). I pumped my welcome e-mails through ALL of them to find that 30% OF THE EMAILS GOT OPENED! For a list that opted in at any point between yesterday and a year ago, that is REALLY good! 🤑So, we can conclude that people DO check their e-mails. It also re-engaged members and got me a booked sales call. What about new members? 🤯Well, since then, we've been running the sequence upon immediately joining the group and we are boasting a 88% open rate! This is AMAZING! So, what does this mean? 👉Skool communities are awesome, but people WILL open up e-mails to learn more about what you're doing. IT's the easiest way to explain the community and communicate with them about what they can expect (and how they can work with you). Want help running e-mails to your list? 👇Comment "email" below and i'll reach out to help