I was watching a YouTube video about creative strategy . Some concepts were difficult for me . Let me say , I am a bit slow learner . So ... I took help of AI to make concepts easier and add explanations and examples . At the end It turned out to be a study guide . Such a guide which helped me a lot in understanding some difficult concepts. I feel it will be immensely helpful for people who have passion for creative strategy and actively approaching clients. ( As I see some members here in this prestigious community). Some concepts are advanced . Overall, it's great to have this guide both as a beginner and expert . This guide helped me to not think about an Ad or strategy as an individual piece , rather , think in terms of campaigns . I am sharing this guide or notes here for all of you . Thank you . https://docs.google.com/document/d/1tedMzWGeoFkazZVAs46u6Tz8r8Q3gAHP_HthbsS8fYw/edit?usp=drivesdk

In the last podcast with Nabeel on Matthew yt chanel, @Nabeel Azeez was talking about a swipe file on this Skool community... Where can I find it?

Congratulations to @Anika Mathur on winning our weekly engagement competition. Since she is a paying Premium member, she gets upgraded to a VIP membership, gratis. The VIP tier includes: - Everything in Premium - WhatsApp access to me for faster responses - 1X 60-minute, one-on-one coaching call with me per month - Complimentary tickets to any live events hosted by @Matthew Volkwyn and I Upgrade your membership: https://www.skool.com/copywriting-launchpad/plans I also uploaded 2 new testimonials from Kristin McTiernan and Océane Bonnet. Kristin is an editor and ghostwriter, who joined our community a while ago because her author clients needed help marketing their books. And Océane is my former copy cub who many of you have already been introduced to. You can watch both testimonials here 👇

It's been a moment since I ran a QnA! We had some great questions last time, so we're doing another one! Drop your questions as comments and I'll answer them as I have time over the next week!

- $250 one time fee for convert kit set up - squeeze page, email infrastructure, sub domain set up - $40-$100 per month for ongoing maintenance, analytics and newsletter sending - Nabeels 'List Boss' was the course that directly helped me land this gig Below is the UpWork gig post I submitted the proposal for and won: Cost to apply was ~20 connects = ~$3 USD "Kit (ConvertKit) Email Setup Specialist for Children's Book Newsletter – Technical Implementation Looking for a reliable, proactive Kit Specialist who can make the technical side seamless so I can focus on writing! I am an independent children’s book author with an existing book website . I need a Kit (ConvertKit) expert to set up and optimize a focused newsletter to drive traffic to the site, grow the waitlist, and support pre-orders for my upcoming release. I will provide all email copy, subject lines, and content myself. Your role is purely technical implementation, design integration, and optimization. Scope of Work: Set up and fully optimize my Kit account (forms, landing pages, automations, tags/segments, integrations). Connect Kit seamlessly to my existing website for opt-in forms and waitlist. Build a simple welcome sequence (3–5 emails) and 1–2 automation flows using the copy I provide. Create clean, mobile-friendly email templates that incorporate my whimsical book illustrations and brand (warm, adventurous, family-friendly). Set up basic analytics/tracking (opens, clicks, UTM links to the website). Provide guidance on best practices for deliverability and list growth. 1–2 rounds of revisions after I review. Ongoing (Optional Phase) Light monthly support for importing new broadcasts I write, minor tweaks, and performance reports (2–5 hours/month). Required Skills: Strong expertise with Kit/ConvertKit (setup, automations, templates, integrations) — must share previous examples. Experience designing email templates in Kit (or similar) with images and strong CTAs.