I don’t often come across this topic, but when I do, I always advise studio owners against selling supplements. The first reason is that an upscale business charging premium rates should maintain a polished and professional image. Selling supplements can come across as a cheap upsell, potentially undermining your brand’s exclusivity. Second, even if every client purchased your products, the additional revenue would likely amount to only a few hundred dollars—not enough to make a meaningful impact on your overall profits. Instead, focusing on attracting just one or two more clients would have a much greater effect on your bottom line. Years ago, a supplement company approached me with a business proposal. My agent and publisher warned me that many companies would try to capitalize on the press I was receiving. Before making any decisions, I tested the products by giving them away for FREE to my clients in exchange for feedback. The reviews were overwhelmingly positive, and I ultimately partnered with the company. However, I kept this business entirely separate from my studio to maintain clear boundaries. If you’re considering selling supplements, I strongly recommend running it as a separate venture rather than integrating it into your high-intensity training (HIT) business. Keeping the two separate will help preserve your studio’s reputation and ensure a more focused, professional client experience. Want to take your HIT Business to the next level? Reach out to Lawrence for more information about my coaching program.

Another great episode: https://youtu.be/9xf3rbMAFC8?si=jGO-1VMCdXm-uOWS Absolute gold nuggets discussed: 1) Sensible (modest) pricing to get started from 0 clients and "tiering up" prices as you fill your schedule 2) 100 once-per-week clients may well be better than 50 twice-per-week clients from a business continuity perspective Thank you!

Hi Lawrence, I’m currently planning to set up a practice/studio. The total space is about 160 m², with approximately 110 m² allocated for training equipment. I’m considering working with around 10–12 machines, leaving the space uncluttered—potentially even fitting more if needed. I already have some experience in this area: back in 2007, I ran a practice that included a MedX LE machine along with about 10 other MedX training machines. Now, I’m wondering what my options are if I’m based in Germany (Europe) and don’t have easy access to MedX or Imagine Strength equipment. In principle, many machines could be used for controlled and slow training, but I suspect most might not be optimal for this purpose. For instance, I’ve looked into Nautilus One machines from a Chinese manufacturer and wonder if such machines could also be suitable for this approach. I even found one manufacture, that reproduce the old Nautilus machines 1:1, but they look very outdated today, to be honest. I’d also be interested in joining High Intensity Business Premium, but I’d like to first evaluate whether the method can be successfully implemented here given the available equipment options. Images below: Hammer Strength, Nautilus One Thank you in advance for your support!

I would like to get a group together for a zoom call to discuss this workout. I've been fascinated with this workout story and would like to know if anyone else has tried it or a variation of it. I tried a negative only variation that was interesting. Here's a link to the video https://youtu.be/txVFOvzTB5c?si=YgbTkyT8q6gG5cWj

Do you have a go-to workout video or resource you send to someone who wants to get started? I constantly have people ask me for personal training. I don’t personal train any more people, so I’d like to send them a simple free training program. For example, Like a big-5 overview with bodyweight, free weights and machines. If you have a lead magnet or download you use to get emails, and it fits my needs, please comment below.