I just LOVE this intro video from Max Strength Fitness. Not only does it inspire me to run through walls, it's an excellent example of how to talk about what you do. Jeff articulates their differentiators, workout process, and the benefits really, really well. See how you can adapt some of the ideas to your business to help you attract and retain more clients. MSF are a fast growing HIT franchise with 20 locations (6 pending) across the US. Two of their original corporate locations generate >$900k in revenue with 30% net profit margins.

He said he’s gunning for Pete Cerqua’s weekly session record, but can he really do it? Well, Sandbothe Strong Founder Tony Sandbothe went from being booted from a gym to 60 sessions/week, FAST. Tony talks about how you probably don’t need as much equipment to get started, his approach to HIT workouts that makes clients love him and keep ‘em coming back (even after leaving him for a decade), and getting really, really high-quality referrals. There just might be something to what he’s shooting for here — check out the episode now

I don’t often come across this topic, but when I do, I always advise studio owners against selling supplements. The first reason is that an upscale business charging premium rates should maintain a polished and professional image. Selling supplements can come across as a cheap upsell, potentially undermining your brand’s exclusivity. Second, even if every client purchased your products, the additional revenue would likely amount to only a few hundred dollars—not enough to make a meaningful impact on your overall profits. Instead, focusing on attracting just one or two more clients would have a much greater effect on your bottom line. Years ago, a supplement company approached me with a business proposal. My agent and publisher warned me that many companies would try to capitalize on the press I was receiving. Before making any decisions, I tested the products by giving them away for FREE to my clients in exchange for feedback. The reviews were overwhelmingly positive, and I ultimately partnered with the company. However, I kept this business entirely separate from my studio to maintain clear boundaries. If you’re considering selling supplements, I strongly recommend running it as a separate venture rather than integrating it into your high-intensity training (HIT) business. Keeping the two separate will help preserve your studio’s reputation and ensure a more focused, professional client experience. Want to take your HIT Business to the next level? Reach out to Lawrence for more information about my coaching program.

@Steve Berthiaume built a six‑figure strength training business using bodyweight + a Total Gym + a small shared office — after previously wasting tens of thousands on coaching that didn’t fit his vision. He rebuilt from scratch inside HIB Pro, refined his workouts working with Pete Cerqua, and now runs a lean, profitable operation serving 38 clients at 65+ sessions/week. 📈 Business Model - 1‑on‑1 only — fully supervised, no groups, no remote coaching - Minimal equipment — Total Gym + blocks + simple tools - $50/session flat rate — no frequency discount, first client signed at new price - Strategic partnership — trains out of a chiropractor’s office to cut overhead and compound trust - Demand growing — referrals now the #1 driver of new clients 💡 What Makes It Work - Radical simplicity — stripped away every distraction and “marketing system” that didn’t matter - Unique strength story — bodyweight HIT for real‑world clients with constraints, injuries, or limited space - Referrals over advertising — clients publicly share results and send friends/family - Coaching craft > complexity — after tightening delivery with @Pete Cerqua, close‑rate is now ~75% of trials Steve is proof that you do not need a large studio, expensive machines, or ads to build a stable, six‑figure HIT business — if the model is tight, the training is excellent, and you stay in the reps long enough for referrals to compound. 🎙️ Want to hear the full story directly from Steve? Watch the full podcast interview below.

Finalizing my schedule for next week and have a 35 session Thursday highlighting a 122 session week. With two clients on vacation!